Our home Internet of things has changed, smart home!

Our home Internet of things has changed, smart home!

Last May, the future creation science unit, announced the Internet basic plan of things, in 2020, represented an ambitious aspirations that to expand the Internet market of things to 30 trillion won. In addition to the active support of such a government, the Internet of things, is a new alter revolutionary technology paradigm of ICT in the near future, in this new paradigm, or more imagination even in our lives it is scheduled to change to.

Internet of things, not one day suddenly appeared concept. Already M2M from ancient times (machine to machine), things communication, things promote communication, etc., because it has been called by various names, its name, smart devices that are applied Internet technology of things just not familiar to us , everyone is one that was seen once.

In conjunction with the Internet technology of things, the business of major companies at home and abroad is listed in the topic is just smart home business. Smart Home is a concept to be extended by connecting a large number of electronic products in the house, refrigerator, washing machine, TV, oven, binds to one a variety of equipment such as vacuum cleaner. The home in the evening, or placed by the hot rice to match the return home time cooker smartphone, washing machine and it can be made so as to terminate the laundry to fit the time. In Samsung for smart home business issues a technology of the "Samsung Smart Home",, LG will introduce the "Homucheto" service to Internet of Things representative service business. In addition, Apple also announced a home kit "of Internet technology" of things in the world of developers conference, which was held in the United States on June 2, was declared a foray into the smart home market.

In the case of smart home technology, it would be compatible with most big problem between devices. In the case of Samsung, among them, due to which only we have to stick the only connection between the Samsung equipment, it was not obtained a great response in the smart home market. However, in the case of the recent interest differentially LG Homucheto, as always possible connection between devices without the consumer electronics LG, providing relatively open service. Furthermore Apple, because it does not create a consumer electronics product, foray into Apple's smart home market, in conjunction with the compatibility, listening to positive assessment that have the benefits of linking the global manufacturer.

In this way smart home technology that utilizes the things the Internet is not a story of no longer the distant future. Mysterious house that had seen a movie Iron Man might come soon to our reality. How, how is irreplaceable or very expect everyday smart home technology is our future.

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※ This article appears in the 2nd edition of TREND READER magazine 

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Dad! Where are you going "again"?

Dad! Where are you going "again"?

Program called "Dad! Where are you going?" broadcasting recently you all know well? Cute kids and Dad travel the painted program, the But popularity is often as a family entertainment, on the other hand, in my house "Dad! Where are you going" is the question to my dad who prepares his climbing packing every morning every weekend.

Holiday dad in the morning, such as the honey come to visit after five days a week work is always busy to wrap the bag. Gourmet who can enjoy cold when mouth windshield, along with the person, such as a camera that can be put in the landscape, tent until ... climbing to dad for a variety of climbing gear to thinning also has been asked to middle-aged in the new location away from the hobby and the company, it is also a place of encounter that can meet various people.

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It is able to have a hobby to include a "middle-aged" second life!

Although I was popular in a variety of TV programs relevant to prove popular for middle-aged of hobbies and leisure life, now is not only a TV program, also in the vicinity, enjoy a variety of hobby middle-aged me is growing. They of the Try and climbing than to be photographed looking at the variety of hobbies, bike riding, camping, you can see the aggressive appearance also in qualification for the hobby, such as processing of IT equipment.

"Smile market thanks to the middle-aged of hobby-related consumption"

In addition to the hobby boom, this was you, but in addition to outdoor and camping-related brand outlook for the relevant industry is also looking for a vibrant, three Chisato bike accelerates the specific gravity increase sales growth of prime layer in a prominent, smart phone camera and premium camera that was pressed the consumption of steadily medium prime layer tend to have increased to. In addition, young people of their own and that was being IT equipment, smart phones, tablet PC again, it is rapidly absorbed into the medium prime layer. Prime layer Hobby hot air! On this occasion, Why not try hobby made once it is possible to enjoy with their parents?

I also this weekend to "go as? Dad?" Than "Dad? And where!" And once Maruhebuwaya going.

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Worldwide, ahnabada be a trend movement.

Worldwide, ahnabada be a trend movement.

The following year of 1998 the IMF bailout request situation has occurred. Movement that the Republic of Korea national has been created trying to reduce unnecessary spending has been started. "ah(saving), na(sharing), ba(exchanging), da(reusing)" That was Anabada movement. In order to overcome the foreign exchange crisis, Anabada movement of hot air all the people was the work along with the gold collected movement is now, we take a seat in the trend around the world. A new coined immediately share economy.

A shared economy is the definition gritty two-way rental system in a word. The borrowed as needed, it is concept of using separately when not needed. We recently many The included viewed: car-sharing, shared house is just that. However, the conventional rental systems with different point is that the consumer of the general began to participation rather than the company. In other words, if only the conventional rent consumers, now, is consumers began to lend directly.

Or words is difficult? Share economy is not difficult. You are reading this article I will also be able to participate in the share economy.

<image=https://goo.gl/eUx6My>

It is an example. There is a power drill that was purchased five years ago in my home. And I bought a prefab furniture because it cheaper than a little when making a move, since it is made, I'm an electric drill was purchased necessary. When you purchase, and me also made bookshelf while larger in the future of the children, it has been paying high money in feeling that is not Yawa to make things simple, we piled up only dust from the emergency once wrote in and rear drawer . Is it words actually mean time of use of electric drill buyers of life 13 minutes? However, it will put a public notice on my apartment bulletin board. and "it will lend electric drill. 5 thousand won per day," it will become what in? While Kin Kin prefabricated bookshelf that bought cheaply in Timon we will lend willing uncle next Doruridon the driver by hand. Why not? Instead of buying there is no electric drill used of 100,000 won, because we can get the best of satisfaction at low cost.

This is not only silk electric tool, you may receive everything you are in the house is the target of a shared economy. Indoor bicycle you do not use? Portable electric massager? Two units of the vacuum? To stop reading this article for a while, please try looked once around. That there are things that you did not for several years. Do you have what you want lend Maybe?

[Korean applications that share economic model has been applied]

1. Car-sharing service: Soca, Green Car

Without purchasing a car, car-sharing services that are available anytime, anywhere and rent a car for the time required. Rather than rent the 1st place as general car rental, 10 minutes, and can be utilized in rental in 30-minute increments, has operations in around the city, access is easy. Reservation after registration as the first members can proceed, operated by unmanned systems. It is included insurance for the general fee. Rates are calculated fee per rental fee + km of basic vehicle, it is claimed in arrears, if the service during refueling necessary, by using the vehicle card in the interior of the vehicle round.

2. Our parking lot
All parking information sharing service for: all locations and the basic cost of parking parking how much it take, to provide a variety of information such as whether the business hours or when a the, card settlement possible .

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Coffee is gone, and juice is coming!

Coffee is gone, and juice is coming!

Coffee is probably the most popular drink in the world. The coffee culture that was introduced by Starbucks has changed many people’s lifestyle, and many people cannot even imagine their daily lives without coffee. The power of coffee is pretty astonishing seeing numerous coffee shops along the streets and so many people drinking coffee that is more expensive than a meal.

But the stronghold of coffee is slowly diminishing. It is because of ‘Juice.’ Lately in New York, the number of ‘JuicePress,’ a juice specialty shop, is almost the same as that of Starbucks. This shop uses 100% organic ingredients, and a cup of juice costs 10 dollars, and still the stores are crowded all the time. When many people think of New Yorkers, they also think of a cup of coffee. But now juice fever has been sweeping throughout the city.

<image=https://goo.gl/89U7d9>

The trend can also be seen in Korea. Lately ‘Hurom’ has been one of the best sellers on home shopping networks, and Starbucks introduced juice as new drink. While coffee was the main product on the dairy shelf of the convenience store few years back, nowadays many different kinds of juice products also occupy the shelves. It is difficult to predict if the juice will have a long-run or not, but one thing is clear: Coffee, which was at its golden days for the last ten years, is losing its popularity. Faltering coffee or rising star, juice? That is one big question for new café founders. 

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Evolving Convenience Stores

Evolving Convenience Stores

Expanding From Goods Marketing via PB Products to Multi-Service Space

It is the era of convenience stores. There are numerous convenience stores everywhere where there has a large floating population like the subway influential area, schools, apartment complex, and downtown. The convenience stores, in cutthroat competitions, are more than just selling variety of products. They are now selling their own products of high quality and providing other services to become the literal “convenience stores” to actually provide convenience to the consumers.

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The domestic convenience stores were already considered to be saturated 2 years ago, but they still increased in numbers. And now there are more than 25,000 convenience stores, which are considered to have reached critical. CU (former Family Mart), GS25, and Seven Eleven are the main brands, and they have been competing and growing continuously. The number of the convenience stores is predicted to be increasing resulting from lifted financing restrictions of 250m this 4^th quarter and economic environmental change by the market entrance of a major distribution company, Shinsegae. Each brand is striving to meet the needs of the customers and survive from this infinite competition by producing its own goods and providing additional services.

High-Quality Goods that Only We Can Provide,
and Active Development of the PB Goods at Reasonable Price

The outsourced production company, on the request of the distribution company, produces PB goods. The PB goods form more than 30% of the sales and are considered to be the main contributor of the upward trend in sales. The PB goods are lower in price, because the associated cost can be reduced by preliminary contracts to plan and produce large quantity and using the company’s own distribution networks. And continuous consumer surveys help to improve the quality of the PB goods.

As a result, two PB goods, butter garlic flavored popcorn of GS25 and consommé flavored popcorn of CU, took the first place in sales last year beating out the former hit product Saewookkang (shrimp crackers). Also in fresh foods area, where it took most of the PB goods, the sales of the PB products are increasing by continuously developing triangular kimbap, different kinds of bento, and instant foods. The growth in sales gained momentum by enlarging the premium PB products that aim for high quality and by appealing not only the lowered price but also differentiated values such as good taste and fun. This also strengthens product differentiation from other stores, and at the same time the PB products will become more crucial with viral marketing via SNS and the development of technology of small and medium-sized production businesses.

 <image=CU official site>

Expansion into a New Service Distribution Company

The convenience stores are actively carrying the business forward by doing more than distributing the actual products. They are striving to provide additional services like utility bill payment, issuing tickets, 24-hour package service, and even escort service and shelter for the women for their safety in the dead of night.  The convenience stores, with their great accessibility, are constructing a system for busy modern people to do miscellaneous work near their houses and workplaces. Also they provide multi-service place by installing Wi-Fi zone and a place to sit just like café.

In Japan, also known as “a kingdom of convenience stores,” new forms of convenience stores are launched. The convenience stores are affiliated with café, karaoke, bank, drugstore, etc. And in another “kingdom of convenience stores,” Taiwan, where scored the highest frequency of convenience store visit, the stores are under a concept of “you can do anything but lodge.” They provide laundry service, sell home appliances, and even cater while actively promoting children experience programs and mascot marketing. The domestic convenience stores are also predicted to follow the flow in order to create more profit.

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The Focus Shifts from Smartphone to Wearable Device

The Focus Shifts from Smartphone to Wearable Device

  A traditional desktop PC industry, which has been one of the sine qua non, is showing downtrend. The specification gap of the desktop PCs and the laptops is fast disappearing, and the consumers feel no need to buy the desktop PCs over the laptops. Moreover there is one big reason that the desktop and laptop PC industry became “chicken ribs” is more than 10 companies that almost have the equal market share.

  Even though the premium smartphone markets in developed countries are experiencing saturation, demand from an emerging market like BRICs (Brazil, Russia, India, and China) will lead the markets. But when the emerging market is also saturated, the smartphone industries, like the PC industries, will walk in the same path of the specification competitions. Also it is the matter of time that Chinese smartphone companies like Lenovo and Huawei block the sole lead of Samsung and Apple Inc. The only thing that will be left is a price-cutting race, and retail margin percentage will only get low.

  The companies like Google and Samsung avert their eyes from the smartphones to wearable devices accordingly. ‘Google Glass’ of Google is on the verge of commercialization, Apple Inc. is planning to launch ‘iWatch,’ and Samsung is starting to throw ability into the production of smart watch. Samsung Electronics is pushing to take over Nuisance Communications that invented Apple Inc.’s voice recognition service, ‘Siri.’ The voice recognition function can safely be considered as the most crucial part of the wearable devices. Also recently the technologies that switch human body temperature and kinetic energy into electric power, and this will play the key role in the industrial growth of the wearable devices.

<i-watch official video on Youtube>

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Overseas direct purchase – Butterfly Effect

Overseas direct purchase – Butterfly Effect

  Overseas direct purchase is thought to have huge influence like butterfly effect on the future trend of distribution industries. According to Korean Customs Service and Korean Consumer Agency, the direct purchase from overseas is increasing exponentially, from about 3,180,000 cases in 2010, 5,000,000 cases in 2011, 7,200,000 cases in 2012, and to 11,160,000 cases in 2013. The overseas direct purchase market has reached 1 trillion won, and it will soon reach 2 trillion won in no time.

  The consumers still want to directly purchase products from overseas even with accepting inconveniences such as long delivery period, delivery agencies, shipping fees, and customs duty that only the overseas direct purchase has. Along that the government recently presented a plan of minimizing the steps of import declaration in order to encourage the overseas direct purchase. And the boom will only increase from now on.

What kind of changes can this new trend – overseas direct purchase – bring into the distribution market?

  First of all, when the overseas direct purchase becomes more active, department stores, direct import shops, home appliances stores, and traditional trading companies are more likely to head for a downfall. In the case of the department stores, especially the foreign fashion brands’ sales are decreasing continuously. For example, 6 of the Ralph Lauren Kids stores were closed down just in last year.

  On the other hand, home shopping and superstores are in better conditions. In order to actively counteract with this change in the consumption trend, the home shopping companies and superstores are enlarging their parallel imports. Among the superstores, E-Mart is spotlighted because of the highest sales scale on the directly imported products. Online shopping malls are also drawing the consumer’s attention by strengthening their direct import systems. The ‘One-on-one purchase request’ on 11 Street and the ‘Global shopping center’ on G-Market are also the services that reflect the changes in the distribution system.

  Likewise, the overseas direct purchase started from small scale and now it touched off a boom in the overall distribution market like butterfly effect. This will soon lead to distribution market revolution after forming a new distribution channel. As the overseas direct purchase market grows, not only the distribution market but also the credit card systems for smooth overseas purchase and the delivery systems for the fast and safe delivery will be improved. Like these, we may have to give more attention to this new trend, the overseas direct purchase.

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Cup-Bap (Cup Rice) vs. Het-Ban

Cup-Bap (Cup Rice) vs. Het-Ban

  “Het-Ban, instant rice that is more delicious than steamed rice” is the title of Het-Ban, which was first introduced in 1996. Het-Ban is one of many products that was suited for busy modern man’s dietary life. And the product has been a hit ever since it was first introduced to the market.

  But there showed up a rival that threatens Het-Ban’s stronghold. It is “Cup-Bap.” While the existing Het-Ban is just plain steamed white rice, this “Cup-Bap” is rice served with soup or seasoning that can be a complete meal. It is similar as combat ration that field servicemen eat. As major companies entered into the “Cup-Bap” market, it is not hard to find frozen rice and dried rice products at the convenience stores and the superstores.

  “Cup-Bap” was first produced to meet the needs of growing populations that enjoy outside activities. Now “Cup-Bap” is bringing its convenience up to single-person households who are likely to skip meals and campers in order to settle down as a hit product.

I am not certain about when and where the “Cup-Bap” was made for the first time, but it was 2005 when I first had “Cup-Bap.” I went to Norayngjin for the first time in order to attend a meeting, and that place was like a street food heaven. Many of the foods were priced only 1,000 won (1 U.S. dollar). There was a variety of food such as chicken skewer, pancake, spaghetti, jajangmyeon (black-bean-sauce noodles), etc., and among them the “Cup-Bap” was the one to appease my hunger. Back then the “Cup-Bap” was just as simple as with kimchi and sausages, and I think it was probably the best convenience food for the students who are studying for their big examinations in the Noryangjin area.

<image=https://goo.gl/TcksJM>

 In those days, “Cup-Bap” was not widely known outside the Noryangjin area, and it was rarely sold at the huge market or the convenience store. No major companies were interested in producing the “Cup-Bap.” In 2012, as the street vendors were found illegal and also their hygiene problems came to the fore, the government required to tear down the illegal street vendors. And ironically, that is when the major companies entered into the “Cup-Bap” market. As the major companies with their clean and neat image produced the “Cup-Bap”, and the products were out in the convenience stores, the “Cup-Bap” became widely popular.

  As I write this column, I bought myself a “Cup-Bap” from a convenience store. I’ve heard a lot about this but never tried it before. I chose SPAM fried rice made by CJ. I imagined it to taste like the combat ration, but this “Cup-Bap” was much softer since it was made of non-dried rice and tasted fine overall.

  In my thinking, the market for “Cup-Bap” will keep growing, since the needs of single-person households and campers to find convenient meals are growing, and the “Cup-Bap” made up for the weakness of Het-Ban that it needs side dishes. Perhaps for the people who are into well-being foods, the frozen food and dried food may sound unhealthy, but I think it is still much healthier than fast foods.

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Big Size Coffee is a hot issue

Big Size Coffee is a hot issue

  Since the Starbucks successfully settled in Korea, there have been countless coffee makers established in the country. Because there are so many cafes, the competition is very high. 

<Image=http://www.paikdabang.com/paiks/index.asp>

  It was the ‘price’ that was the determinant factor of success in the beginning but now it’s the ‘amount.’ There are more and more cafes where they provide big size Americano which has the size of almost 1L. Additionally, big sized markets are trying out bigger instant coffee menus. This big sized coffee is especially popular among young people which reflects today’s recession and low employment.

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Coin Singing Room is coming up

Coin Singing Room is coming up

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Coin singing rooms have been one of the popular things around busy areas and college streets. You can sing two songs only for 500 KRW and it is perfect for individuals (Original Korean Karaoke requires minimum of 30 minutes of usage. It’s difficult to sing for half an hour alone and the price is too high). The singing room is popular among young adults who try to save money. It is difficult to determine whether such trend will stay for long but it certainly looks like a strong competitor to original karaoke.

*Karaoke
A place where instrumental music of selected songs are played in soundproof rooms. It is less popular than before but there is still much Karaoke business in Korea.

Ediy By PKB

Korean people started drinking sparkling water!

Korean people started drinking sparkling water!

<Source of the photograph=https://goo.gl/nB1qn8>

  The sparkling water consumption has been increasing rapidly in Korea. At the beginning, the imported sparkling water such as Perrier was popular, now Korean products such as TREVI and Cho Jung sparkling water are competing with imported sparkling water. Due to the rumor that the sparkling water is good not only for digestion but also for diet and skin care, more women began to drink the sparkling water. 

  Moreover, although the consumption of Cola has been decreased due to the well-being wave, the popularity and consumption of the sparkling water is still increasing because those who seek that cooling feeling of Cola began to drink sparkling water. Since the consumption of sparkling water in Korea is still low compared to those of German France and Italy, experts says that the sparkling water market will continue to grow.

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Halloween, popular in Korea

Halloween, popular in Korea 

Western Festival, Halloween is becoming the popular culture in Korea. Although initially only fashionable among some students and young people, since more people from children to adults begin to enjoy the Halloween in the last 2-3 years, it is becoming as a popular festival. 

Since many young people are experiencing a variety of cultures from abroad, and the foreign mainstream culture is rapidly spreading in South Korea society, experts are prospecting that not only Halloween, but also other various foreign cultures will soon be popular in Korea.

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The Downfall of Family Restaurant and Korean Buffet wave

The Downfall of Family Restaurant and Korean Buffet wave

- The family restaurants represented by Outback Steakhouse, TGI FRIDAYS, and BENNIGANS are in downfall

A few years ago, the popularity of these three brands in Korea was great, but not they have to worry about survival. Because of the well-being wave, which were thought to be temporary, family restaurants are losing more and more place.

<Source of the photograph=https://goo.gl/MX5HnY>

On the other hand, Korean food buffet using seasonal ingredients to provide healthy home-made food has grown popular, and recently, Korea's big companies are jumping into the Korean buffet business. It is unknown that the popularity of Korean buffet will be temporary or last long, but it seems like that it will be hard for the family restaurants to regain popularity.

*Glossary

Korean cuisine buffet: It refers to the Korean buffet menu that mainly offers a variety of vegetables and greens. It has been very popular in Korea due to the increase of people’s attention on health, and representatively, there are franchises like pulipchae, nature kitchen, and seasons table.

Edit By PKB