The Focus Shifts from Smartphone to Wearable Device
A traditional desktop PC industry, which has been
one of the sine qua non, is showing downtrend. The specification gap of the
desktop PCs and the laptops is fast disappearing, and the consumers feel no
need to buy the desktop PCs over the laptops. Moreover there is one big reason
that the desktop and laptop PC industry became “chicken ribs” is more than 10
companies that almost have the equal market share.
Even though the premium smartphone markets in
developed countries are experiencing saturation, demand from an emerging market
like BRICs (Brazil, Russia, India, and China) will lead the markets. But when
the emerging market is also saturated, the smartphone industries, like the PC
industries, will walk in the same path of the specification competitions. Also
it is the matter of time that Chinese smartphone companies like Lenovo and
Huawei block the sole lead of Samsung and Apple Inc. The only thing that will
be left is a price-cutting race, and retail margin percentage will only get
low.
The companies like Google and Samsung avert their
eyes from the smartphones to wearable devices accordingly. ‘Google Glass’ of
Google is on the verge of commercialization, Apple Inc. is planning to launch
‘iWatch,’ and Samsung is starting to throw ability into the production of smart
watch. Samsung Electronics is pushing to take over Nuisance Communications that
invented Apple Inc.’s voice recognition service, ‘Siri.’ The voice recognition
function can safely be considered as the most crucial part of the wearable
devices. Also recently the technologies that switch human body temperature and
kinetic energy into electric power, and this will play the key role in the
industrial growth of the wearable devices.
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Edit By HSH
※ This article appears in the 2nd edition of TREND READER magazine
- Original article
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