Coffee is gone, and juice is coming!
Coffee is probably the most popular drink in the
world. The coffee culture that was introduced by Starbucks has changed many
people’s lifestyle, and many people cannot even imagine their daily lives without
coffee. The power of coffee is pretty astonishing seeing numerous coffee shops
along the streets and so many people drinking coffee that is more expensive
than a meal.
But the stronghold of coffee is slowly
diminishing. It is because of ‘Juice.’ Lately in New York, the number of
‘JuicePress,’ a juice specialty shop, is almost the same as that of Starbucks.
This shop uses 100% organic ingredients, and a cup of juice costs 10 dollars,
and still the stores are crowded all the time. When many people think of New
Yorkers, they also think of a cup of coffee. But now juice fever has been
sweeping throughout the city.
<image=https://goo.gl/89U7d9>
The trend can also be seen in Korea. Lately
‘Hurom’ has been one of the best sellers on home shopping networks, and
Starbucks introduced juice as new drink. While coffee was the main product on
the dairy shelf of the convenience store few years back, nowadays many
different kinds of juice products also occupy the shelves. It is difficult to
predict if the juice will have a long-run or not, but one thing is clear:
Coffee, which was at its golden days for the last ten years, is losing its
popularity. Faltering coffee or rising star, juice? That is one big question
for new café founders.
Edit By PKB
※ This article appears in the 2nd edition of TREND READER magazine
-Original article
http://trendreaders.tistory.com/10
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