For fun life!

For fun life!

Happy Drug market that can improve the quality of life of one person to the improvement of the income level has been flowering. There is no lexically given proper nouns and happy drag, but it is described in the sense that literally "medicine which gives the fun." We can see me to reduce the course pain to eat medicine, a paradigm that I thought I eat only eliminate the pain has changed newly.

Pronoun Happy drag is erectile dysfunction medications that are represented by such as Viagra. In 1998 global pharmaceutical company Pfizer launched the drug, many of Viagra boom centered on middle-aged men in the country was also causing a sensation blowing. The therapeutic agent after the erectile dysfunction, after the domestic substance patent of May 2012 has expired, we launched the product of more than about 70 to 41 amino pharmaceutical companies from, and is developing a fierce competition, it is also developed in the domestic product consumers Te, it is more easily accessible.

But recent hair loss treatment agent and obesity therapeutics has informed the flowering of a new happy drug market. If you look at the reasons, in recent generations of culture that are considered important the appearance, you can see the impact.

The first, hair loss market

Hair loss job, love, it becomes an obstacle, such as marriage, and the factors that have the greatest stress visible manner to modern people. According to the Health Insurance Review Agency, hair loss patients, was a 182 096 people in 2009, with 216 144 people in 2014, the But to have increased 18.7% during the past five years, to see more detail ratio of 20 and 30 generations in a patient of the total hair loss patients and Try (45.8%) were found to be approaching the half. Among patients of hair loss of men, and 55.3 percent had a result that was investigated in young people in their 20s and 30s. The cause of such an increase in young hair loss, excessive stress, frequent hair treatment and the use of the product, excessive dieting, it has been pointed out as a factor, and the main excessive interest of the wrong lifestyle and appearance.

Second, the diet market

Is it people who do not try to eat in Korean? Four seasons is clear, South Korea seems sensitive become diet as summer approaches. Diet will be of a lifetime. Body Care is immediately recognized that self-management is improved, now obesity drug without man / woman / no / subdivision can now be viewed as a typical Happy drag for all people. While diet is gradually Movie, recently there is a tendency to obesity is increasing, diet market, we feel that to form a stable market indelible future.

Thus not only happy Drugs known, non smoking aids, improvement of memory, Yakudo~uru forms for improving the activity of the brain can also be seen in happy dragging and developed in various fields future market movement that tries to broaden itself size of has seen.

However, because of the embryonic nature of happy drugs medicine, side effects have been relatively many occur. Since the fact is Viagra was released, while the so-called "fake" products hit the plate, there is that it has emerged in social issues, while side effects after another even in the case of obesity treatment drugs, some of the negative perception It is even because had gain. In some, it can point out actions that pharmaceutical companies increase the heat to the development of happy drag profitable than the development of drugs that cure the disease.

Happy drag Despite have a lot of problems, and if you look built the first decent conclusion, it is thought that it would be able to in the future, sustainable growth. Because, has increased the needs of consumers, already it has expanded the specific gravity is gradually in the pharmaceutical industry, and the only patent of foreign pharmaceutical companies are increasingly cut off situation, such as biosimilar / generic drugs, better price because it is likely to come out of a variety of products that were developed with a competitive edge.

"Life is fun" as if there is a song called, more than there is a human desire to strive for a better life happy drag of growth seems to not be able to stop.

Edit By KCS

※This article appears in the 4th edition of TREND READERS magazine

Share this: