Mobile Gift Certificates
It is not an exaggeration to say that the smartphone the dominion of many markets they've face down clothes. Much with the advent of smart phones, a lot of the market has changed. A number of toxic gift certificate market in the market, is changing at a faster rate along with the happened Kakaotalk with the spread of smartphones.
[Mobile gift certificate in the paper]
Gift Certificate market was the explosive growth in the past few years. 2009 160 billion won out of the gift certificate sales has changed in just five years to 100 billion won worth in years. How I will was able to these growth?
Try some of the guess around here. Or it will give Why excellent companies in gift certificates market? Whether the gift certificate paper has become a piece of paper indebted to the advent of mobile gift certificate? Consumption trend of the society using gift tickets, wonder whether it has changed during that do not know us as well? Or I wonder if regulation was Joe the Ikinone gift certificates market has been solved?
[Advantage of gift certificates issued]
What if there is merit When you issue a gift certificate?
The consumer has a discount, companies, to issue a gift certificate trying to shorten the rotation period of the marketing effect and money. Jaws Tteokbokki Examples include utilizing a mobile gift certificates, offline monthly average revenue that has achieved the amount of 7.5 times.
[Mobile vs paper gift certificates]
Geometrically grown biggest contribution of mobile gift certificate is the emergence of related application with the advent of smart phones. Mobile gift certificate that the growth with smart phone penetration is assumed to hold along the sales of gift certificates of paper that has been extensively published in a department store. Paper voucher thought we wither with the advent of mobile gift certificates, is showing surprising stable growth. A tendency that difference of mobile gift certificates and paper gift certificates sales are increasingly less is increasing day by day also sales of gift certificates of paper.
[Change and tickets mobile gift of trend]
Mobile gift certificate is developed in overly-independent form to the department store gift certificates and cultural gift certificate that is different from the gift certificates of existing paper. Growth factors of mobile gift certificate, not only the platform due to the spread of smartphones, there is also a change in the consumption trends of society. Actually if you look at the thing from the commodity ticket department store, which has accounted for more than 50 percent of the vouchers issued payment number of coffee shop and leisure goods that did not exist has increased, and to changes in consumption trends and people's life pattern it is possible to confirm that the mobile gift certificate penetration is more is more activated.
[Change and tickets mobile gift of regulation]
Mifangupu provisions are not reasonable as a problem of mobile gift certificates that currently exist, complex refund procedures, gift certificates not in combination with the discount, and there is a legal validity period and the other its own validity period. In fact if the first acquirer is it does not me a refund on the grounds that it is unknown whether it is who is the general, gift certificates discount season, that overlap gives questioned the need for a useless gift certificates is permitted, and will vary depending on the type of gift certificates, that gift certificate is a general legal validity period had established 30-day period less than 90 days "selfish" is also present.
[Conclusion]
Quick With the smart phone penetration, recently a lot of change is happening. Gift certificates market, led by mobile finance is also changing rapidly. Consumption trends, regulations, and is that the gift certificate market to more prosperity to a change in the mobile industry. However, it seems also need to change gaze and full regulatory establishment of consumption trends continue, there is that a complete and secure mobile gift voucher market is established.
Edit By CYS
※This article appears in the 3rd edition of TREND READERS magazine
Post a Comment