Past and future of social commerce
Social commerce is did not just happened, but it has grown to occupy a large percentage of our consumption. Many office workers, I will and see the social commerce in the smartphone in commuting time as almost every day. Then, the social commerce as most of the couple is also statistical data utilizing social commerce to date, already it was a big part of our lives. However, now of social commerce is a very different shape than when you first occurred, we now continue also change. In the future, you should take a just see how this social commerce is also how to transfiguration.
It can be an electronic commerce is performed through a line defining the social commerce gritty Social Network Service (SNS). Traditional format, get together a certain number or more buyers for a particular commodity, was the method to be able to buy the goods at a discount. In order to use the SNS in the process of collecting the buyer, we started called social commerce. The term actually that social commerce, which had been used it previously, social commerce in the form that we know well, a company called Groupon has started in the United States in Chicago in 2008. Distinct advantage of being able to buy goods at a lower value than usually, was noticed in a large attraction to fast consumers utilizing social media.
How can such a form is carried out, it was the first to small profits and quick returns. The advantage of being able to make profit if a large discount is applied be sufficient buyers occurred has approached attractive to merchants. However, another advantage of the Over time social commerce began to be highlighted. It was immediately public relations effect. Just pay a fee to the social commerce suppliers, consumers They will advertise voluntarily goods through the SNS, we were able to promote without any special marketing expenses shop.
However, it will look very different from when I first caused the current figure of social commerce. Some companies are huge, big advertising medium was in its own right. At the same time, it was no longer able to form a demand also sufficient purchase without the publicity of their own buyer commodity. Looking at the statistics, most social commerce users, rather than learned items via SNS others, indicates that it is confirmed by visiting the website of the social commerce directly. For this reason, I came to the South Korean social commerce companies was also a great deal of publicity and competition will increase the subscriber.
Recently seller to take advantage of social commerce is not a little small profits and quick returns of the strategy, was a public relations effect the goal. Therefore, the restriction that applies the discount rate to take place a certain amount of purchasing has been very browsing. And the existing main products of social commerce, changes to gradually industrial products was the service products, such as restaurant and performances of regional, social commerce has changed as the open market. Some of the products, there is also quite there is no discount. It's just written a "special price". However, the product, if you look at other websites, the price is the same. Thus, it was no longer substantially different place with the open market at least in industrial products items.
Changes in social commerce, social commerce companies brought to giant, may have been the result of comes reluctantly. Importantly, social commerce is still is changing and how whether change is that can have a significant impact on our consumption patterns. So, we need to look carefully continue to change in the social commerce
Edit By HSH
※This article appears in the 3rd edition of TREND READERS magazine
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