Modisumer led to the development of new products

Modisumer led to the development of new products 

Last year, MBC "Daddy Where" got meokbang of yunhu been a hot topic in (eating broadcasts) jjapa copper (jjapageti + Raccoon), the popular over the KBS2TV Happy Together bone bimmyeon (golbaengyi + bibimmyeon) and new off from traditional recipes re-created Recipes are quickly gaining popularity through the SNS. Thus consumers that have reinvented the way of their own non-standard way of presenting the manufacturer ie modify (amend, change) + consumer also known as a compound word of (consumer) Modi Schumer I'd called, the activities of Modi Schumer in the current food industry It is growing day by day.

If the active virtue of Modi Schumer in the first half of this year increased by 22.4% and 14.7% in the first half of 2012. The share of industry in the past, especially if no soup. According to the explanation of the increase in the industry's side Schumer Modi to address one meal using a recipe of your own, and if used as a one-person households increases and had a significant impact on sales. Thus, if the power of Modi Schumer has led to increased sales across the industry have the competition scrambling for Modi Schumer and products in various food, retail industry market.

[Modisumer popular recipe riding SNS]

Facebook, with the ramen and convenience products that can be commonly accessible via the blog re-look at the combination of Modi Schumer recipe costly think that, "Oh, I along once we tell." Not a difficult recipe, hard to get material from the cookbook or cooking channel, because often at home or consist of materials readily available at convenience stores.

[Modisumer market; Convenience PB products jatteok rabokyi]

Convenience PB products giant rice cake and eat buldak recipe and mix the fried noodles is popular. Giant Tteokbokki birch one soup indeyo features, the birch, and broth to the desired consumers a more rousing taste buldak recipe started eating by rubbing a fried noodles were a topic related companies upgrade the version jatteok rabokyi to reflect this month 21 days Giant Tteokbokki It has released. Supplier side and explained for the first time referred to the idea of ​​actively using the product Modi Schumer plans to continue to release a variety of products according to the taste of consumers
He said.

[Changes in patterns of consumption trends - Modified Schumer]

Modi Schumer increase and the process by which the product is released actively reflect their ideas shows today's consumption trends. First Modi Schumer related recipes are focused on stimulating taste. Consumers are more salty than traditional recipes provided by the manufacturer, spicy, pungent just want to. This is because eating the pungent food often "thumbing geolro stress eating" that was recognized to reflect a lot. In addition to leading the evolution of the trend of one-person households increased with convenience goods covered in the trend leader increased the convenience ganpyeonsik demand consumers have developed a variety of dishes with the convenience store food away from a simple buyer shared with many people through SNS the recipe It began.

Manufacturers have introduced the new products day by day to reflect these positive NEEDS consumers. We look forward to be released Modi Schumer is looking at various products manufacturing industry, the fact that new trends in the retail industry.

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※This article appears in the 3rd edition of TREND READERS magazine

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