Hobby life of eating out culture
I sometimes ask parents the mood for their college life. Basic content, such as playing with friends to study, it does not change with recent college life. However, there are some different points. Rice wine to pork should meet each other at the time of the friend to generations of parents to shochu or shrinkage, is that otherwise especially food has not changed. On the other hand, when we walked around the distance of today, you'll be able to feel that is full for the first time to see food. Me even college students, every time you eat out, nail ate food too often in spite of eating a new menu.So, I result of Think carefully, and concluded that it can be defined with this "hobby life of eating out culture". Or hobby life of and eating out of eating out culture is simply to enter the ship, but is not limited to eat delicious things, it means that it is entertainment elements. For example, if recently the college students to determine the menu and try to eating out Tsu outside meetings, usually is not menu you eat if you can, and equally this menu that you do not eat. If you simply top priority to the most delicious, such a thing would not happen. delicious every time you meet when the most delicious thing is of the highest priority that is likely to fit to choose the already proven menu. Hobby life of eating out culture, is that it also satisfies the desire of interest by eating the new menu.
The cause of such a phenomenon, and there are several.
First of all, now better living environment than before. Previously, the absolute specific gravity less than now because it is very restaurant industry to live to eat, most of the people that eating out was a company employee. College students did not account for a large specific gravity. The largest proportion of demand of today the food service industry is 2,30 generations. In particular, since 20's interest desire is greater than the other age groups, an increase of 20 Daigaishoku demand has contributed greatly to the hobby life of eating out culture. And quirky menu, the usual price, the general, but is more expensive than the menu, because it does not feel too much burden for this 20's, and I have been able food service industry to continue growing. The unconscious of the other side of the people, because the price is the menu even if a little more high you can also meet the fun of different colors, you'll be able to accommodate the price.
The second cause is the widespread use of SNS. If the quirky gourmet occurs, information about this will be quickly delivered via SNS. Advertising in the form that can be put out the most efficient advertising effectiveness for Gourmet, is a social marketing. Small gourmet, because it becomes a burden To a large-scale media advertising through, social marketing to these persons can be a perfect way. Not only the power bloggers, ordinary people even through the SNS to us with the advertising unconsciously. In the case of the general public, in order to be proud that he went to delicious shop, most and be raised to the SNS, which is that the issue indirectly advertising effectiveness of gourmet.
Hobby life of eating out culture has had a variety of effects on our society. In order to draw the attention of the people, the menu has gradually changed to irritation. Irritation is a good means to induce interest, but there is a drawback that there is no sustainability. Even in my case, I have received a good feeling to try a rather new menu if re-eat those who try to eat a variety of newly occurring cuisine.
So even much success menu, and ultimately you will walk the road of ups and downs. Therefore, a new menu only the rate at which a menu that popular cool born will be developed one after another. Population to benefit in such a process, in response to the suppliers and the right money to issue a franchise, is shopkeeper allowed sell their own shop. Most wear damage populations entitled gold, went to, it is employers who not find even principal gone to cool the popularity of the menu. If you practice received a franchise please Hashigiru by grasp well.
Edit By HSH
※This article appears in the 4th edition of TREND READERS magazine
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