Search & Touch!
40% of consumers will want to buy the after confirming the product information online. In this way, the construction of the Omni channel is broken boundaries of online and offline consumers, has become a major challenge for all companies. In order to capture the web pull Min jog, companies have a lot of investment to make an offline store as a place of experience. Consumers to experience directly, it is because the consumption of offline store of bottom-up.Comprehensive lifestyle shops such as IKEA actual living space "Home furnishing store" to decorate, it also changes the tempo in the Home-Furnishing type in a variety of furniture and distribution industry. "Experience" service of the beauty industry also has gained a HOT reaction. Chanel, and experts of the perfume in the "year of Pekuchibuba" 1: offers one of aromatic consulting services. Nail editing shop of Cheongdam "Yunisutera" is, offers that can be quickly experience the whole world of nail trend is listed in concept to the dog nail services. The popularity of off-line department, which was carried out late is it is thought to be a HOT again using the keyword "experience".
fashion? No, life style!
Can consume fashion, simply era that was meaning the purchase of clothing and miscellaneous goods will have dark. Editing shop owns various brands and collections to match the needs of customers are more diverse and fragmented has recently gained great popularity. LAUM of LF (formerly LG Electronics Fashion), the popular editing shop, such as around the corner is Masu increasingly rapidly. Direction of the brand sense and editing shop accessories of demand has been operating in the center of the high female customers also now now variety.
Such background, because the visual editing shop itself gives, is experiential fun large. Recent fashion consumers to experience the culture than to visit the store for the purchase of a simple product, and the shopping in order to build a lifestyle of their own. Here recently editing shop has attracted great popularity is equipped with a differentiation that lifestyle experience and sales.
LF has opened a travel professional editing shop that the aim Raum Voyage 20 to 30 generations of travel consumers to increase. In addition, major outdoor brand K2 is to install the rock climbing in the store, if you want to provide a service that can be direct experience of the shop, of K2 by recruiting experts of rock climbing called "Osamudoa" We support the various devices.
Edit By BSJ
※This article appears in the 4th edition of TREND READERS magazine
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