The advent of true prosumer

The advent of true prosumer

You will have heard the word everyone prosumer. This word, Elvin Toffler is, is a term that combines the consumer is the producer and the consumer is a producer be those that have been created in is his book "third wave". In other words, it means the consumer to participate in the production and prosumer. In the past, without the Lord small species mass production, consumer was the role that passively accept the goods. However, high-mix low-volume production system supply exceeds the demand is connected to the main, consumers you can now be an active consumption. Then, becomes the feed lot the demand, be accurately grasp the consumer demand have become an important element of competitiveness. Consumers now can reflect their views on the development and production of goods and services.

Prosumer, it may be displayed in various forms. Cheheomdan of new products and services, or bloggers to share the information of the product, the evaluation of the new menu in the restaurant, and customers who will say a point that can be improved. Recently, I or recruiting the marketing section of a company. Thus prosumer is not simply arose wants consumer, you can give help to the competitiveness of companies. The most difficult point of the product development department, allowing properly reflect the needs of the consumer will be difficult. However, by the prosumer, to achieve this was easier.

When the term prosumer is created, as can be seen in the above example, this is restricted to the last indirect involvement. However, by the flood of development and the tertiary industry of information and communication technology, is now available prosumer of true meaning. The prosumer in the true sense, not only consumers simply to assert their views on producers, themselves will mean that the immediate producers.

As a typical example, everyone knows, there is YouTube. Almost all of the content of YouTube, we will create is just consumers. As you can see from the name of the YouTube, is exactly what a "Yes" tube. As another example, there are apps that all of the parking lot. It is an application that informs the position or the like and the price of parking. Information provided here also, consumers offer voluntarily. As shown in this example, all of the parking lot of my YouTube, it only provides only a mere platform, true producers,'s a very consumer.

Spreading force of the arrival of the true prosumer has indeed Monosugo. Influence, if jumping the provider, you can exert a greater force than the existing powerful system. As an example, you can include a social marketing. Even while it sold at not even price to Samsung of half a mobile phone to issue almost the same performance with Samsung to push Xiao, a Chinese mobile phone manufacturers, and boasts a tremendous profit. One of the factors that make this possible, is that it does not almost use the small rice marketing expenses. Samsung Electronics has used the marketing cost 150 billion won (won basis) during the same period to push Xiao for already 15 trillion won a year marketing expenses for 2013.

Usually, the smart phone maker will use a lot of money to various media advertising to, including the TV, people of instead of pressing Xiao has been concentrated on marketing in the comments and late to leave social media and the Internet forum. This is exactly what social marketing. And by reflecting the consumer comments on the products, we were able to secure even mania layer.

We actively utilize the participation of prosumer can provide significant efficiency in business operations. Consider the general manufacturing industry. Plant a large fixed costs have to be built, cost manufacturing enough to manufacture the product will continue to occur. In the case of service industry, the occurrence of continued cost associated with the provision of not so much manufacturing service will occur. However, in the case of services to participate in prosumer such as YouTube is the main, with fixed costs only in order to make a first platform, the cost does not hardly generated from the provision of services after. Prosumer it is to provide their own. Companies that produce the greatest net profit margin today is using a system that most prosumer to participate. It is a state that is not prosumer is provided the opportunity to participate in the still many areas. It is understood that it is possible to obtain a large benefit of this pioneering.

Edit By HSH

※This article appears in the 4th edition of TREND READERS magazine

Communication in the SNS is evolving

Communication in the is evolving

We will share the moment of emotion

Spring went away, I feel particularly hot like summer this year. Half of the exact year has passed. And Why not try to pass the greeting with a feeling of gratitude to the people around me this year is back on the right about now gone half a year? Well, in any way, and Jonhashiru Is a greeting to them. Well, but I think almost to use the cacao talk. Also it seems to have those who are purchased some nice pictograms of cute mind that came out a new on this occasion. Actually comprehensive daily newspaper, according to the Chosun Ilbo, in recent years, if you want to place the Best regards and New Year's greeting after ∙ the end of the year and holidays before the pictogram but it was increasingly, and an attempt to overtake the biggest reason, a matter of course while, and probably because interesting while simple.

In addition to this pictogram also will have the advantage of being able to convey the fine feelings delivery is not possible with the characters. In other words, we not only the intention transmission with the letter on SNS, you'll be came up to the stage to share the emotion in the picture. Here I pictogram, so evolution why the number of times of use of the images has been the proliferation of character communication, I saw the stage of emotion sharing. If the view, which is also the natural flow in terms of human communication. We are, it'll be real communicate uses so many non-verbal.

For reference, the US sociologist Albert camera Albion (Albert Mehrabian) was said to account for 93% of the non-language meaning transmission, such as hand gestures ∙ gesture ∙ eyes with in the communication between the people. In other words, you virtual image began to be transmitted before more accurate and rich in the Orine doctor on behalf of the gesture ∙ gesture of reality. Step Consequently, human being adapted to eject a communication desire medium it had been pressed tightly to the development of SNS to fully is now, which can be passed to the emotions and beyond the words and sentences in the appearance of various images It has reached.

To prove this fact, photo sharing SNS Instagram of was floating in the new strong man of the SNS, in order to respond to this, the portal site neighbors the launch of Korea type Instagram Paula (PHOLAR), and aggressive It has been marketing implementation. Let's look at a little distant neighbors. US and in the UK, is likely SNS to communicate the image is already popular. The names of these SNS'll immediately (Yo) and aunt Lee (Emoj.li). Usage is simple. User requirements must interact using only pictograms as "Yo" Aunt Lee users in addition to this is not only Nara unless conversation only pictograms, must be the pictogram from the registration ID. Aunt Lee was also causing a topic reserved the 70,000 people from the previous release is ID.

Humans are basically social animals. I'll man is not social property as a result of natural selection had been culled. Human beings with a social nature is human is the best result that adapt naturally. Therefore, human beings can not live alone. Always share in communication with others, we are caught in the desire to want to make a relationship. This perspective the communication based SNS from there is momentum in the future, communications on SNS will expected to go evolving in the direction in which it is possible to share better their thoughts and feelings with others . In the near future, it might be tactile and olfactory, the SNS that taste can be us as it is transmitted to the other party to appear. So, sharing stages of the sense of a shared stage of its time emotion, that is, you become me, I have a stage of communication on the SNS at the stage of oneself and others integral are your (oneself and others Ichi體) It will be able to see and those evolved.

Edit By MJ11

※This article appears in the 4th edition of TREND READERS magazine

Our home Internet of things has changed, smart home!

Our home Internet of things has changed, smart home!

Last May, the future creation science unit, announced the Internet basic plan of things, in 2020, represented an ambitious aspirations that to expand the Internet market of things to 30 trillion won. In addition to the active support of such a government, the Internet of things, is a new alter revolutionary technology paradigm of ICT in the near future, in this new paradigm, or more imagination even in our lives it is scheduled to change to.

Internet of things, not one day suddenly appeared concept. Already M2M from ancient times (machine to machine), things communication, things promote communication, etc., because it has been called by various names, its name, smart devices that are applied Internet technology of things just not familiar to us , everyone is one that was seen once.

In conjunction with the Internet technology of things, the business of major companies at home and abroad is listed in the topic is just smart home business. Smart Home is a concept to be extended by connecting a large number of electronic products in the house, refrigerator, washing machine, TV, oven, binds to one a variety of equipment such as vacuum cleaner. The home in the evening, or placed by the hot rice to match the return home time cooker smartphone, washing machine and it can be made so as to terminate the laundry to fit the time. In Samsung for smart home business issues a technology of the "Samsung Smart Home",, LG will introduce the "Homucheto" service to Internet of Things representative service business. In addition, Apple also announced a home kit "of Internet technology" of things in the world of developers conference, which was held in the United States on June 2, was declared a foray into the smart home market.

In the case of smart home technology, it would be compatible with most big problem between devices. In the case of Samsung, among them, due to which only we have to stick the only connection between the Samsung equipment, it was not obtained a great response in the smart home market. However, in the case of the recent interest differentially LG Homucheto, as always possible connection between devices without the consumer electronics LG, providing relatively open service. Furthermore Apple, because it does not create a consumer electronics product, foray into Apple's smart home market, in conjunction with the compatibility, listening to positive assessment that have the benefits of linking the global manufacturer.

In this way smart home technology that utilizes the things the Internet is not a story of no longer the distant future. Mysterious house that had seen a movie Iron Man might come soon to our reality. How, how is irreplaceable or very expect everyday smart home technology is our future.

Edit By SHJ

※ This article appears in the 2nd edition of TREND READER magazine 

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