Cart trends

Cart trends

- Hypermarkets side -

Even Dad, no matter how blunt, even those least once, no matter how smart you are tasting this purpose a large children did everybody go? There are few supermarkets have gone before people did, even my mom or I'd also find jachwisaeng are at more than twice a day, so today haebwatseupnida ready to Cart trends, hypermarkets side to find trends in your shopping cart. What is happening in December 2015 In what is now hypermarkets?

Already mart own brand (PB: private brand) products manufacturer brands (NB: national brand) no goods equally iteotneundeyo occupies a large part of the shelves, price comparison when PB products is started in full swing come out in the past also, the quality is NB products as much as not quite be competitive, so that was not a lot of people were looking for. So now enough to come up to further underwear PB products it appears to be low in the food popularity. Where is PB products to extend the foot hearted so I wonder if in the future ^^

The second trend is a very large drink. Indeyo situation which sells a large number of small gradual take-out coffee in a cafe in the distance, it was not smart in exceptions. Generally keojineunga that he wanted to think a little in size, which has been now been entirely wrapped in a large pack came up. Not just the large coffee drinks silk eotneundeyo,

So even chocolate milk yogurt is also a large nawatneyo. It is making sales to manufacturing large size Yakult in all convenience stores? Next, it makes sense and some drinks are not expected to be out in large ^^

The third trend is in the right Raid jjajang, if Chanpon. Recently, actor Hwang Jeong-min neundeyo Mr. soared in popularity as more advertising if Chanpon, the Mart was so popular that I visited was about mandeon not find him, if you can not see. Screen advertising will continue to come from advertising, ahead.You too many demands tatin. He continued Aunt Product Ads passing a second front is coming up, why jeongjak product geonyago not tell you like I smacked a friggin matjanggu ^^ In addition to the fact that if this Chanpon really iteotneundeyo If many kinds of Chanpon, the extent jjajang, if this recent Chanpon There seems to be quite popular. If you write just about handing out regular shelves and half-and-half if you know how much? Maybe it could be accounted for more parts. When it came out in full cluck face before eotneunde enormous popularity drew the white soup ramen, try applying the trend these days is somehow jjajang, if Chanpon. Ramen noodles lightly itdeonde also on the side, if the trend is then expected to be hearted wonder what ^^

Hoping the appearance of discount stores in 2016 to more than trend cart, the supermarket side to finish ^^ Cart trends will continue to lead Ginny then please look forward to it a lot of one-way ~ ^^

Edit By SSA

Activation of the shared economy? "Is that true?" "Yes! Okey dokey."

Activation of the shared economy? "Is that true?" "Yes! Okey dokey."

A shared economy and terminology is Lawrence Lessig (Lawrence Lessig) Professor of Harvard University was first mentioned in 2008, instead of owning real assets, it means the economic system to be consumed by sharing cooperatively . Typically accommodation sharing service Air Bed and Breakfast (Airbnb), along with the appearance of the vehicle sharing service ovalbumin (Uber) is * homo Mobility Rex, is beginning to spread in the United States, As a result, the concept of shared economy has been spreading all over the world .

In Japan, Koza person who will rent a Hanok (Kozaza), Kipuru to share the children's clothes (Kiple), such as Wonderland us to rent a daily necessities and office supplies are promoting shared economic business. But still quite problematic. One of them is just a matter of trust. Share is because basically trust for others there must be the foundation. In addition to this, air bed and breakfast has heard the voice of criticism that encourage tax evasion, ovalbumin is a state in which the service has been interrupted by a passenger automobile transportation method in Korea. Reliability issues and domestic copper to Joroji can also not to have a shared economy for various regulations, I wonder really share economy can survive in South Korea?

My answer is "YES! Okey, dokey." 'S. French sociologist Emile Durkheim, while explaining the concept of "set consciousness", people in any kind of problem, has always solve the problem together. In this way I share economy of the future cooperation consumption is believed that further activation. In fact, the concept of these shares, not a stranger concept. The previous us there is a community of the village, the people of the community were to share labor and assets. Now, I just remodeled on the system is stacked in the appearance of capitalism.

When viewed on the basis of this, now, a new era necessary to us, in the previous community, might return to cooperative. So this era of "personal" is more important than "we" is, but now from "individual" had reached the time that must be changed to "us". We have a shared, the cooperation with the communication by connecting the relationship in the process. Notepad also good Mato Dur Myung, will go back to live well together return to the "cooperation".

Humans basically the nature and cooperation Itashimu. Chimpanzees and humans, between 600 million years that came out is separated from a common ancestor about 6 million years ago, chimpanzee did not almost evolution, human beings none the population, to form a culture It has evolved to look down level to other planets of the solar system now. Thus, whether the human paper biggest reason that can evolve successfully What was? It was because there was a cooperation based on Itashimu to humans soon. chimpanzees humans and 97% of the genes are the same, the cooperation but for their own profit, human beings, sometimes to cooperate for the sake of others.

it is impossible to humans against the human nature. Wings that can fly like a bird, human beings did not have the sharp claws like a lion was not able to survive if you do not cooperate. As a result, the human was designed to birth remains cooperation and DNA was engraved. That everyone is aware of the fact that now everyone is difficult to live. So sharing economy eventually, as based on the human nature, to cooperate in order to live well, but only a process to again return to the origin. Therefore sharing economy is not only be further activated to overcome the current challenges. Only shape changes depending on the era, the past is repeated in this way again. I always think, but the way a person walks are determined.

* The Homo Mobilis - not only business, a term coined to refer to the modern people to solve most of the leisure smartphone

Edit By MJ11

My indulgent food trends determined by the first half of 2015 TOP 4

My indulgent food trends determined by the first half of 2015 TOP 4

Last year, neundeyo gained great popularity like 'imported sweets' Small empty' seolbing 'anpan', the first half of 2015 saw some food they find there what was once popular.

1. Seltzer

Ten years ago cider, led by Coke, Fanta, the popularity of carbonated beverages, such as sseoniten haetneundeyo great. (I ate a lot of charm when I was young. ^^) Wellness craze in recent years the consumption of carbonated drinks, but plummeted, the place fills a "sparkling water." While this is good for digestion and diet rumor spread younger, I'm very popular, especially among women, is called these days for middle-aged men are also increasing tendency to drink carbonated water.
The popularity of carbonated drinks companies are scrambling to continue nopahjija've been released seltzer, sparkling water Dropped In the past, when most remembered for the ferry now Trevi, Primary sparkling water, Seagram, byupit variety of products and compete with each other. (I personally like the sparkling invited ^^) We do it more and more products will be available to consumers looking for a sparkling water seemed to grow more.

2. The Korean Buffet

As the popularity of poems to family restaurants such as Bennigan's and Outback are floating a Korean buffet. Being in the Korean craze of meat and flour have increased As interest in encouraging healthy vegetables and rice, rather than Western-style restaurant in the main to the main restaurant has earned a great response. CJ, Lotte, Eland, such as the New World to see you jumping into Korean buffet to buffet Korean conglomerate craze is like going to continue for the time being continue.

3. In a large coffee

Neundeyo café is broken bamboo shoots every street in Wuhu coffee craze that hit the country over the past few years, many cafes have come into being if I wonak not differentiate Starbucks is a reality that can not stand up to the same chain. These days, I'm floating coffee as part of a large differentiation. Students pocket book is thin, you get a great response to people who frequently eat coffee.

4 Honey (HONEY) → Jackpot fever in Mitu products

Last year, honey butter chips coming out with a variety of imitation products after the parent of a HIT revolution. But the amazing thing honey butter chips, as well as aid Mitu products (imitation products under the aid), it will also become extremely popular. I'm typically include the Honey Butter Honey Mustard Su-chip mimics the chip, chip sales of Sumi honey mustard party increased explosively feat honey butter chips burigo this money is coming out by the end of the Sumi-chip honey mustard is chaenggyeotda.
Honey (HONEY) are blowing hot air until nuts market, as well as sweets, Jilin Corp Honey Almond Butter, Honey Butter Macadamia normal country is positioned as a mainstream'm nuts impart a hit for consumers. French honey from 2014 on (HONEY) wondered fever yieojilji forever.

Edit By PKB

※This article appears in the 4th edition of TREND READERS magazine

Hobby life of eating out culture

Hobby life of eating out culture

I sometimes ask parents the mood for their college life. Basic content, such as playing with friends to study, it does not change with recent college life. However, there are some different points. Rice wine to pork should meet each other at the time of the friend to generations of parents to shochu or shrinkage, is that otherwise especially food has not changed. On the other hand, when we walked around the distance of today, you'll be able to feel that is full for the first time to see food. Me even college students, every time you eat out, nail ate food too often in spite of eating a new menu.

So, I result of Think carefully, and concluded that it can be defined with this "hobby life of eating out culture". Or hobby life of and eating out of eating out culture is simply to enter the ship, but is not limited to eat delicious things, it means that it is entertainment elements. For example, if recently the college students to determine the menu and try to eating out Tsu outside meetings, usually is not menu you eat if you can, and equally this menu that you do not eat. If you simply top priority to the most delicious, such a thing would not happen. delicious every time you meet when the most delicious thing is of the highest priority that is likely to fit to choose the already proven menu. Hobby life of eating out culture, is that it also satisfies the desire of interest by eating the new menu.

The cause of such a phenomenon, and there are several.

First of all, now better living environment than before. Previously, the absolute specific gravity less than now because it is very restaurant industry to live to eat, most of the people that eating out was a company employee. College students did not account for a large specific gravity. The largest proportion of demand of today the food service industry is 2,30 generations. In particular, since 20's interest desire is greater than the other age groups, an increase of 20 Daigaishoku demand has contributed greatly to the hobby life of eating out culture. And quirky menu, the usual price, the general, but is more expensive than the menu, because it does not feel too much burden for this 20's, and I have been able food service industry to continue growing. The unconscious of the other side of the people, because the price is the menu even if a little more high you can also meet the fun of different colors, you'll be able to accommodate the price.

The second cause is the widespread use of SNS. If the quirky gourmet occurs, information about this will be quickly delivered via SNS. Advertising in the form that can be put out the most efficient advertising effectiveness for Gourmet, is a social marketing. Small gourmet, because it becomes a burden To a large-scale media advertising through, social marketing to these persons can be a perfect way. Not only the power bloggers, ordinary people even through the SNS to us with the advertising unconsciously. In the case of the general public, in order to be proud that he went to delicious shop, most and be raised to the SNS, which is that the issue indirectly advertising effectiveness of gourmet.

Hobby life of eating out culture has had a variety of effects on our society. In order to draw the attention of the people, the menu has gradually changed to irritation. Irritation is a good means to induce interest, but there is a drawback that there is no sustainability. Even in my case, I have received a good feeling to try a rather new menu if re-eat those who try to eat a variety of newly occurring cuisine.

So even much success menu, and ultimately you will walk the road of ups and downs. Therefore, a new menu only the rate at which a menu that popular cool born will be developed one after another. Population to benefit in such a process, in response to the suppliers and the right money to issue a franchise, is shopkeeper allowed sell their own shop. Most wear damage populations entitled gold, went to, it is employers who not find even principal gone to cool the popularity of the menu. If you practice received a franchise please Hashigiru by grasp well.

Edit By HSH

※This article appears in the 4th edition of TREND READERS magazine

Please wake the five senses (five senses), it will be life rich

Please wake the five senses (five senses), it will be life rich

(Snip)
Dam Don job Pudong cell Oto-betsu shadow floating water gourd
And the smell was making rice Wash the rice water,
It came down near the chimney
It passes through the Bapuchi so village that pops warm star


When the above is "What kind of town" of Tozonfan poet. I poet you to highlight the landscape of peace warm rural village, and try to imagine your eyes closed, you may smell of rice cooked water and sparkling Jopudonse sound is felt immediately in front of the nose. Then, you can either while sniffing such "rice smell", the visible eye, what about you and greet the morning? I heart will be warm in just before thinking. I 'nostalgia and warm feelings that the mother of the morning rice "is give for it, many people believe was assumed to be shared. However, here is amazing news, we already know the fact that I live in an era where it is possible to start your day with a smell and rice Taki sound of rice?

As an example, Oscar Mayer (Oscar Mayer), a US meat processing and production manufacturers have announced the smartphone alarm app that gives off the smell of bacon. After connecting the mobile adapter that has been developed in this company to the headphone jack of the iPhone, and if the combined alarm applications in the morning wake-up time, and the sound and smell of burning bacon to the predetermined time is. It will to fall to white rice in bacon with us to the Americans?

Exactly this way has been one after another appeared IT equipment to stimulate the senses of people. In other cases, and head mound display (HMD), which provides a virtual reality video attached to QWERTY writer (Qwerkywriter) and head of made the typewriter for touch feel. This, new typewriter, was produced by the United States of social funding site Kickstarter (Kick starter). Of course, it is not just the IT equipment. Recently one is to try and road through walking Gangnam Station, you can see the figure to sell so-called Yankee Candle (Yankee candle) easily. We were able a lot of dealers.

In addition, household goods, lavender for each cosmetic brands, such as Iran Iran, incense and aromatherapy oil with a variety of fragrance, it is equipped with a diffuser. In addition to this, there is such as a sound bar that it is possible to realize a three-dimensional sound in a limited space. Then, or products that evenly stimulating this way the five senses of the human What is the reason that every day is gaining popularity? Have you thought Maybe? Citing the words of my gold British summer writer, let's get off the answer to this.

"Normally our I'm going to live by using mostly visual only.
However, the use of other sensory, completely different show world
Our feelings accordingly will also be much richer. "(Hereinafter, 2015)

Summary so to speak, human beings more you rich use of the five senses, I would be that can live another internally rich life that you contact the world did not know. In fact, in this way, able to enjoy the internally rich life, now, to us that you are living this era is a very important issue. South Korea's economic growth rate, the 1998 financial crisis later, has shown a tendency to continuously Ohahyan, and if you look in anticipation of the future, I think not converged future of the growth rate to zero.

Then, under the enemy of growth it is difficult to such a situation, do we how to live? My idea, now is just face the reality, is that it is time that must be accomplished internal growth. In other words, will the territorial internally rich life. And it can lead to boiled internally rich life to take advantage of the five senses to the full. So, now we not only visual, by pursuing a life of balance basis using the five senses, Will has entered a short walk to the inner rich life. This is not that there is no flow of very natural society. Therefore, when viewed comprehensively that all this, release of different products to stimulate the senses, it can be said to be the result of emerged spontaneously to fit the flow of society through rather than a mere fad . What products really after five years it is expected it can be used to satisfy our senses in the future.

Edit By MJ11

※This article appears in the 4th edition of TREND READERS magazine

Involuntarily you have to follow the action in the TV?

Involuntarily you have to follow the action in the TV?

Maybe then, can see such words, why do not the enemy heard? TV's idiot box.

I have heard. It gave me a parent or guardian when you are engrossed in the comics that come out in the TV days of elementary school. It probably was intended to study to see quit TV. Why fool box and people the TV will the story? You do not need to think to see the TV, just consider or not because is to be seen as only look. The origin of modern humans is to say it's Homo sapiens, when you see defined as a person who believes that if we interpret this, finally care and fallen nothing to fool box likened that you will see the TV is not considered it can also be seen to have representation.

It announced the ranking of national leisure activity of Culture, Sports and Tourism in 2014, but the first place was the TV viewing. The more closest, easy-to-use TV viewing. Also it makes us of the Terureya it is not possible to release relationship in life now.

However, it is becoming the trend of this Mokuban changes. Is not a simple restaurant of introduction, to experience type Mokuban to eat leftover directly. Even looking at the terrestrial, it is a program to eat leftover food around the world, even looking at the cable broadcast. And the Churuchuru Han time after work, or to take a rest in the laid-back home on the weekend see the TV, "there? Ne a real simple cuisine. Do you see I also doing time?" For the first time the idea that, to go to mart material Buy and while checking the recipe through the blog of the Internet, it will be taken to try to actually experience.

However, there is a very interesting phenomenon. It is that you have along the behavior in the TV in one who does not know us as well. The most typical of is the Mokuban of has increased recently. TV program to introduce gourmet from very ancient times, Handzugeshiku had always for each broadcast station. So you're able How? Viewers, began going to find a gourmet hidden around the country reversal through the search.

Well. Then, will the companies showed what movement? Mokuban is seen appearing in the action to stimulate the consumption desire of immediately audience, companies began to put indirect advertising in Mokuban. Have you heard the PPL? While the scale of the video as one of the marketing strategy industry is sophisticated is large in size, such as movies and TV shows, it refers to be propelled to appear a specific product of its own.

It is a combination that fits really well. Broadcasting station, if you are able to increase the indirect advertising fees add another revenue that through the Mokuban, indirect advertisers to obtain the expected effect with an increase in sales and led to consumption naturally through the Mokuban Because I can. Cooking look at the human TV can not, new Assuming you start cooking, try the same as for the idea that must follow a product that came out in the TV, stood naturally is considered to be displayed That's right. Typical companies it one thought that well use it. Although exactly is the CJ Group, broadcasting - eating and drinking - but to the distribution business, it is the part that companies seems to have stood well the true strategy.

It was a TV to watch without thinking every day, to seek out whether the trend of recent attempts to put put the idea prevalent TV program is what, one step further if they are economically applied how through this How, we were able to see lightly. Also to to see the idea that there may be no TV is no longer fool box now if you put the idea of ​​thinking from that to watch the sound ..TV.

Edit By KCS

※This article appears in the 4th edition of TREND READERS magazine

The advent of true prosumer

The advent of true prosumer

You will have heard the word everyone prosumer. This word, Elvin Toffler is, is a term that combines the consumer is the producer and the consumer is a producer be those that have been created in is his book "third wave". In other words, it means the consumer to participate in the production and prosumer. In the past, without the Lord small species mass production, consumer was the role that passively accept the goods. However, high-mix low-volume production system supply exceeds the demand is connected to the main, consumers you can now be an active consumption. Then, becomes the feed lot the demand, be accurately grasp the consumer demand have become an important element of competitiveness. Consumers now can reflect their views on the development and production of goods and services.

Prosumer, it may be displayed in various forms. Cheheomdan of new products and services, or bloggers to share the information of the product, the evaluation of the new menu in the restaurant, and customers who will say a point that can be improved. Recently, I or recruiting the marketing section of a company. Thus prosumer is not simply arose wants consumer, you can give help to the competitiveness of companies. The most difficult point of the product development department, allowing properly reflect the needs of the consumer will be difficult. However, by the prosumer, to achieve this was easier.

When the term prosumer is created, as can be seen in the above example, this is restricted to the last indirect involvement. However, by the flood of development and the tertiary industry of information and communication technology, is now available prosumer of true meaning. The prosumer in the true sense, not only consumers simply to assert their views on producers, themselves will mean that the immediate producers.

As a typical example, everyone knows, there is YouTube. Almost all of the content of YouTube, we will create is just consumers. As you can see from the name of the YouTube, is exactly what a "Yes" tube. As another example, there are apps that all of the parking lot. It is an application that informs the position or the like and the price of parking. Information provided here also, consumers offer voluntarily. As shown in this example, all of the parking lot of my YouTube, it only provides only a mere platform, true producers,'s a very consumer.

Spreading force of the arrival of the true prosumer has indeed Monosugo. Influence, if jumping the provider, you can exert a greater force than the existing powerful system. As an example, you can include a social marketing. Even while it sold at not even price to Samsung of half a mobile phone to issue almost the same performance with Samsung to push Xiao, a Chinese mobile phone manufacturers, and boasts a tremendous profit. One of the factors that make this possible, is that it does not almost use the small rice marketing expenses. Samsung Electronics has used the marketing cost 150 billion won (won basis) during the same period to push Xiao for already 15 trillion won a year marketing expenses for 2013.

Usually, the smart phone maker will use a lot of money to various media advertising to, including the TV, people of instead of pressing Xiao has been concentrated on marketing in the comments and late to leave social media and the Internet forum. This is exactly what social marketing. And by reflecting the consumer comments on the products, we were able to secure even mania layer.

We actively utilize the participation of prosumer can provide significant efficiency in business operations. Consider the general manufacturing industry. Plant a large fixed costs have to be built, cost manufacturing enough to manufacture the product will continue to occur. In the case of service industry, the occurrence of continued cost associated with the provision of not so much manufacturing service will occur. However, in the case of services to participate in prosumer such as YouTube is the main, with fixed costs only in order to make a first platform, the cost does not hardly generated from the provision of services after. Prosumer it is to provide their own. Companies that produce the greatest net profit margin today is using a system that most prosumer to participate. It is a state that is not prosumer is provided the opportunity to participate in the still many areas. It is understood that it is possible to obtain a large benefit of this pioneering.

Edit By HSH

※This article appears in the 4th edition of TREND READERS magazine

Search & Touch!

Search & Touch!

40% of consumers will want to buy the after confirming the product information online. In this way, the construction of the Omni channel is broken boundaries of online and offline consumers, has become a major challenge for all companies. In order to capture the web pull Min jog, companies have a lot of investment to make an offline store as a place of experience. Consumers to experience directly, it is because the consumption of offline store of bottom-up.

Comprehensive lifestyle shops such as IKEA actual living space "Home furnishing store" to decorate, it also changes the tempo in the Home-Furnishing type in a variety of furniture and distribution industry. "Experience" service of the beauty industry also has gained a HOT reaction. Chanel, and experts of the perfume in the "year of Pekuchibuba" 1: offers one of aromatic consulting services. Nail editing shop of Cheongdam "Yunisutera" is, offers that can be quickly experience the whole world of nail trend is listed in concept to the dog nail services. The popularity of off-line department, which was carried out late is it is thought to be a HOT again using the keyword "experience".

fashion? No, life style!

Can consume fashion, simply era that was meaning the purchase of clothing and miscellaneous goods will have dark. Editing shop owns various brands and collections to match the needs of customers are more diverse and fragmented has recently gained great popularity. LAUM of LF (formerly LG Electronics Fashion), the popular editing shop, such as around the corner is Masu increasingly rapidly. Direction of the brand sense and editing shop accessories of demand has been operating in the center of the high female customers also now now variety.

Such background, because the visual editing shop itself gives, is experiential fun large. Recent fashion consumers to experience the culture than to visit the store for the purchase of a simple product, and the shopping in order to build a lifestyle of their own. Here recently editing shop has attracted great popularity is equipped with a differentiation that lifestyle experience and sales.

LF has opened a travel professional editing shop that the aim Raum Voyage 20 to 30 generations of travel consumers to increase. In addition, major outdoor brand K2 is to install the rock climbing in the store, if you want to provide a service that can be direct experience of the shop, of K2 by recruiting experts of rock climbing called "Osamudoa" We support the various devices.

Edit By BSJ

※This article appears in the 4th edition of TREND READERS magazine