Past and future of social commerce

Past and future of social commerce

Social commerce is did not just happened, but it has grown to occupy a large percentage of our consumption. Many office workers, I will and see the social commerce in the smartphone in commuting time as almost every day. Then, the social commerce as most of the couple is also statistical data utilizing social commerce to date, already it was a big part of our lives. However, now of social commerce is a very different shape than when you first occurred, we now continue also change. In the future, you should take a just see how this social commerce is also how to transfiguration.

It can be an electronic commerce is performed through a line defining the social commerce gritty Social Network Service (SNS). Traditional format, get together a certain number or more buyers for a particular commodity, was the method to be able to buy the goods at a discount. In order to use the SNS in the process of collecting the buyer, we started called social commerce. The term actually that social commerce, which had been used it previously, social commerce in the form that we know well, a company called Groupon has started in the United States in Chicago in 2008. Distinct advantage of being able to buy goods at a lower value than usually, was noticed in a large attraction to fast consumers utilizing social media.

How can such a form is carried out, it was the first to small profits and quick returns. The advantage of being able to make profit if a large discount is applied be sufficient buyers occurred has approached attractive to merchants. However, another advantage of the Over time social commerce began to be highlighted. It was immediately public relations effect. Just pay a fee to the social commerce suppliers, consumers They will advertise voluntarily goods through the SNS, we were able to promote without any special marketing expenses shop.

However, it will look very different from when I first caused the current figure of social commerce. Some companies are huge, big advertising medium was in its own right. At the same time, it was no longer able to form a demand also sufficient purchase without the publicity of their own buyer commodity. Looking at the statistics, most social commerce users, rather than learned items via SNS others, indicates that it is confirmed by visiting the website of the social commerce directly. For this reason, I came to the South Korean social commerce companies was also a great deal of publicity and competition will increase the subscriber.

Recently seller to take advantage of social commerce is not a little small profits and quick returns of the strategy, was a public relations effect the goal. Therefore, the restriction that applies the discount rate to take place a certain amount of purchasing has been very browsing. And the existing main products of social commerce, changes to gradually industrial products was the service products, such as restaurant and performances of regional, social commerce has changed as the open market. Some of the products, there is also quite there is no discount. It's just written a "special price". However, the product, if you look at other websites, the price is the same. Thus, it was no longer substantially different place with the open market at least in industrial products items.

Changes in social commerce, social commerce companies brought to giant, may have been the result of comes reluctantly. Importantly, social commerce is still is changing and how whether change is that can have a significant impact on our consumption patterns. So, we need to look carefully continue to change in the social commerce

Edit By HSH

※This article appears in the 3rd edition of TREND READERS magazine

If the trend of future industry to worry about, look at Google!

If the trend of future industry to worry about, look at Google!

Many people, or to love the Google search site. However, Google is more than a search site. It is a satellite image map service in 2004, starting with Google Earth (Earth), in 2006, the online video. Of the site. YouTube. Acquired, and smartphones in 2007. It is an operating system. We have developed the Android. And now that several years have passed, Google Earth is, YouTube, Android has become an indispensable service of our lives. Whether that Google is has become a industry trend, or to become the industry trend Although Google will not be able to clearly distinguish between what was in advance, the obvious fact, Google is pair. We will go ahead.

Then, what is Google doing now?

A. robot industry

First, it is being should be noted first, the past few years, among the many companies that Google has acquired, 8 to 10 companies and robot industry .. related to .. that .. it is. Recently .. Google is ... US military .. robot development company. Boston Dynamics and United Kingdom .. ..AI development company. Deep Mind technology, such as at the ... argument was, but ... part .. robot industry in the future, have come also predicted that it might be made to Google's growing power. IT professionals in the future, regarded as something that can Google's robot is to be used or thrown into the production process of the factory, in the service sector to repeat the simple act.

B. unmanned vehicle

More than a decade ago, when Google came out with a unmanned vehicle project, people were a field there are no prospects. However, in April, it came out news that Google's driverless car was successful 100,000 miles (160,000 km) accident-free traveling in the United States of big cities. And, Google has recently published an unattended electric car that runs only in the button. Brake, accelerator pedal and there is no handle,. After the passenger said the destination, and press the button, car starts operation. And it is intended to run on various sensors, such as cameras and radar. Unattended car that people began the idea of making a safe car than driving! Its also look in the near future the day to achieve the intended purpose.

C. Smart Home & Internet of Things

Earlier this year, Google is, the Nest Labs to make, such as home digital temperature controller is acquired and invested a huge amount, UK companies deep mind that specializes in artificial intelligence was also acquired. Is a part that can be seen by analogy that the future Internet and smart home of the era of mono to full-fledged arrival. In the past 10 years, Google has led the trend of the global industry. Accident, which was held in and management peculiar corporate emotion that Google has is I seem to driving force to develop new industries. I went always until now, Google will continue, to be pioneered the field we did not even think is expected. If the industry to float in the future is a concern, while tracking such walks of Google, it seems even be something that is meaningful to try to estimate the trend of future industry.

Edit By HSH

※This article appears in the 2nd edition of TREND READERS magazine

Our home Internet of things has changed, smart home!

Our home Internet of things has changed, smart home!

Last May, the future creation science unit, announced the Internet basic plan of things, in 2020, represented an ambitious aspirations that to expand the Internet market of things to 30 trillion won. In addition to the active support of such a government, the Internet of things, is a new alter revolutionary technology paradigm of ICT in the near future, in this new paradigm, or more imagination even in our lives it is scheduled to change to.

Internet of things, not one day suddenly appeared concept. Already M2M from ancient times (machine to machine), things communication, things promote communication, etc., because it has been called by various names, its name, smart devices that are applied Internet technology of things just not familiar to us , everyone is one that was seen once.

In conjunction with the Internet technology of things, the business of major companies at home and abroad is listed in the topic is just smart home business. Smart Home is a concept to be extended by connecting a large number of electronic products in the house, refrigerator, washing machine, TV, oven, binds to one a variety of equipment such as vacuum cleaner. The home in the evening, or placed by the hot rice to match the return home time cooker smartphone, washing machine and it can be made so as to terminate the laundry to fit the time. In Samsung for smart home business issues a technology of the "Samsung Smart Home",, LG will introduce the "Homucheto" service to Internet of Things representative service business. In addition, Apple also announced a home kit "of Internet technology" of things in the world of developers conference, which was held in the United States on June 2, was declared a foray into the smart home market.

In the case of smart home technology, it would be compatible with most big problem between devices. In the case of Samsung, among them, due to which only we have to stick the only connection between the Samsung equipment, it was not obtained a great response in the smart home market. However, in the case of the recent interest differentially LG Homucheto, as always possible connection between devices without the consumer electronics LG, providing relatively open service. Furthermore Apple, because it does not create a consumer electronics product, foray into Apple's smart home market, in conjunction with the compatibility, listening to positive assessment that have the benefits of linking the global manufacturer.

In this way smart home technology that utilizes the things the Internet is not a story of no longer the distant future. Mysterious house that had seen a movie Iron Man might come soon to our reality. How, how is irreplaceable or very expect everyday smart home technology is our future.

Edit By SHJ

※ This article appears in the 2nd edition of TREND READER magazine 

-Original article

http://trendreaders.tistory.com/12

Overseas direct purchase – Butterfly Effect

Overseas direct purchase – Butterfly Effect

  Overseas direct purchase is thought to have huge influence like butterfly effect on the future trend of distribution industries. According to Korean Customs Service and Korean Consumer Agency, the direct purchase from overseas is increasing exponentially, from about 3,180,000 cases in 2010, 5,000,000 cases in 2011, 7,200,000 cases in 2012, and to 11,160,000 cases in 2013. The overseas direct purchase market has reached 1 trillion won, and it will soon reach 2 trillion won in no time.

  The consumers still want to directly purchase products from overseas even with accepting inconveniences such as long delivery period, delivery agencies, shipping fees, and customs duty that only the overseas direct purchase has. Along that the government recently presented a plan of minimizing the steps of import declaration in order to encourage the overseas direct purchase. And the boom will only increase from now on.

What kind of changes can this new trend – overseas direct purchase – bring into the distribution market?

  First of all, when the overseas direct purchase becomes more active, department stores, direct import shops, home appliances stores, and traditional trading companies are more likely to head for a downfall. In the case of the department stores, especially the foreign fashion brands’ sales are decreasing continuously. For example, 6 of the Ralph Lauren Kids stores were closed down just in last year.

  On the other hand, home shopping and superstores are in better conditions. In order to actively counteract with this change in the consumption trend, the home shopping companies and superstores are enlarging their parallel imports. Among the superstores, E-Mart is spotlighted because of the highest sales scale on the directly imported products. Online shopping malls are also drawing the consumer’s attention by strengthening their direct import systems. The ‘One-on-one purchase request’ on 11 Street and the ‘Global shopping center’ on G-Market are also the services that reflect the changes in the distribution system.

  Likewise, the overseas direct purchase started from small scale and now it touched off a boom in the overall distribution market like butterfly effect. This will soon lead to distribution market revolution after forming a new distribution channel. As the overseas direct purchase market grows, not only the distribution market but also the credit card systems for smooth overseas purchase and the delivery systems for the fast and safe delivery will be improved. Like these, we may have to give more attention to this new trend, the overseas direct purchase.

Edit By SHJ

※ This article appears in the 2nd edition of TREND READER magazine.

- Original article

http://trendreaders.tistory.com/14