Cart trends

Cart trends

- Hypermarkets side -

Even Dad, no matter how blunt, even those least once, no matter how smart you are tasting this purpose a large children did everybody go? There are few supermarkets have gone before people did, even my mom or I'd also find jachwisaeng are at more than twice a day, so today haebwatseupnida ready to Cart trends, hypermarkets side to find trends in your shopping cart. What is happening in December 2015 In what is now hypermarkets?

Already mart own brand (PB: private brand) products manufacturer brands (NB: national brand) no goods equally iteotneundeyo occupies a large part of the shelves, price comparison when PB products is started in full swing come out in the past also, the quality is NB products as much as not quite be competitive, so that was not a lot of people were looking for. So now enough to come up to further underwear PB products it appears to be low in the food popularity. Where is PB products to extend the foot hearted so I wonder if in the future ^^

The second trend is a very large drink. Indeyo situation which sells a large number of small gradual take-out coffee in a cafe in the distance, it was not smart in exceptions. Generally keojineunga that he wanted to think a little in size, which has been now been entirely wrapped in a large pack came up. Not just the large coffee drinks silk eotneundeyo,

So even chocolate milk yogurt is also a large nawatneyo. It is making sales to manufacturing large size Yakult in all convenience stores? Next, it makes sense and some drinks are not expected to be out in large ^^

The third trend is in the right Raid jjajang, if Chanpon. Recently, actor Hwang Jeong-min neundeyo Mr. soared in popularity as more advertising if Chanpon, the Mart was so popular that I visited was about mandeon not find him, if you can not see. Screen advertising will continue to come from advertising, ahead.You too many demands tatin. He continued Aunt Product Ads passing a second front is coming up, why jeongjak product geonyago not tell you like I smacked a friggin matjanggu ^^ In addition to the fact that if this Chanpon really iteotneundeyo If many kinds of Chanpon, the extent jjajang, if this recent Chanpon There seems to be quite popular. If you write just about handing out regular shelves and half-and-half if you know how much? Maybe it could be accounted for more parts. When it came out in full cluck face before eotneunde enormous popularity drew the white soup ramen, try applying the trend these days is somehow jjajang, if Chanpon. Ramen noodles lightly itdeonde also on the side, if the trend is then expected to be hearted wonder what ^^

Hoping the appearance of discount stores in 2016 to more than trend cart, the supermarket side to finish ^^ Cart trends will continue to lead Ginny then please look forward to it a lot of one-way ~ ^^

Edit By SSA

Activation of the shared economy? "Is that true?" "Yes! Okey dokey."

Activation of the shared economy? "Is that true?" "Yes! Okey dokey."

A shared economy and terminology is Lawrence Lessig (Lawrence Lessig) Professor of Harvard University was first mentioned in 2008, instead of owning real assets, it means the economic system to be consumed by sharing cooperatively . Typically accommodation sharing service Air Bed and Breakfast (Airbnb), along with the appearance of the vehicle sharing service ovalbumin (Uber) is * homo Mobility Rex, is beginning to spread in the United States, As a result, the concept of shared economy has been spreading all over the world .

In Japan, Koza person who will rent a Hanok (Kozaza), Kipuru to share the children's clothes (Kiple), such as Wonderland us to rent a daily necessities and office supplies are promoting shared economic business. But still quite problematic. One of them is just a matter of trust. Share is because basically trust for others there must be the foundation. In addition to this, air bed and breakfast has heard the voice of criticism that encourage tax evasion, ovalbumin is a state in which the service has been interrupted by a passenger automobile transportation method in Korea. Reliability issues and domestic copper to Joroji can also not to have a shared economy for various regulations, I wonder really share economy can survive in South Korea?

My answer is "YES! Okey, dokey." 'S. French sociologist Emile Durkheim, while explaining the concept of "set consciousness", people in any kind of problem, has always solve the problem together. In this way I share economy of the future cooperation consumption is believed that further activation. In fact, the concept of these shares, not a stranger concept. The previous us there is a community of the village, the people of the community were to share labor and assets. Now, I just remodeled on the system is stacked in the appearance of capitalism.

When viewed on the basis of this, now, a new era necessary to us, in the previous community, might return to cooperative. So this era of "personal" is more important than "we" is, but now from "individual" had reached the time that must be changed to "us". We have a shared, the cooperation with the communication by connecting the relationship in the process. Notepad also good Mato Dur Myung, will go back to live well together return to the "cooperation".

Humans basically the nature and cooperation Itashimu. Chimpanzees and humans, between 600 million years that came out is separated from a common ancestor about 6 million years ago, chimpanzee did not almost evolution, human beings none the population, to form a culture It has evolved to look down level to other planets of the solar system now. Thus, whether the human paper biggest reason that can evolve successfully What was? It was because there was a cooperation based on Itashimu to humans soon. chimpanzees humans and 97% of the genes are the same, the cooperation but for their own profit, human beings, sometimes to cooperate for the sake of others.

it is impossible to humans against the human nature. Wings that can fly like a bird, human beings did not have the sharp claws like a lion was not able to survive if you do not cooperate. As a result, the human was designed to birth remains cooperation and DNA was engraved. That everyone is aware of the fact that now everyone is difficult to live. So sharing economy eventually, as based on the human nature, to cooperate in order to live well, but only a process to again return to the origin. Therefore sharing economy is not only be further activated to overcome the current challenges. Only shape changes depending on the era, the past is repeated in this way again. I always think, but the way a person walks are determined.

* The Homo Mobilis - not only business, a term coined to refer to the modern people to solve most of the leisure smartphone

Edit By MJ11

See the future window (2)

See the future window (2)

# Won Bin - Lee Na Young couple, Lee Hyo - Sang many celebrities as rustic wedding couple began prefer the "rustic wedding". These cases, seems to be a major stimulus to self wedding of young people. Starting with such a move, can I gradually simplified also Korean wedding culture?

Such as the relationship about the scale of the network increases through the #SNS is fragmented this, I think that it is not possible to avoid the phenomenon fragment is. However, people face-to-face, I think would try and to meet the fundamental desire of human-to-human encounter. Therefore we think that consulting related fields to development. To actually recently many young people are looking for a fortune-teller, even just an anonymous person is rather than to obtain a substantial answer for the future, larger than the desire that I think I want to hear his story is looking for a fortune-teller I think that it is a reason. In the future, the role of such a fortune-teller is called consulting, it seems to be developing a more sophisticated industry

Convenience store as #Life platform, not only where the convenience store is to simply buy things now, it is one of the living space. You can leave the laundry instead to include a powder room and a fitting room, and I heard is providing a service to print photos.

# Summer woman of the year "long", men have emerged in trend is "short" fashion. Even pants length of the other men are getting shorter, also has become a major fashion item pants for women.

#Kid + Adult, merchandise aimed at Kideoruteu group has been gaining popularity. It is going to about selling rather limited edition family that through the collaboration of a popular character, but at the center of the fashion / food companies, are increasingly the case for increasing the revenue to promote the collaboration business with a variety of characters.

Edit By Trend readers

※This article appears in the 4th edition of TREND READERS magazine

View the future window (1)

See the future window (1)

That # the draft of coffee (between won 6,000～1,0000) ultra-low price of coffee (between won 1,000～2,500) are selling multi-well, there has been much also bipolarization consumption surplus Is it?

# In the future, more than one of the chicken age of 1 sounds like come one person per robot era

# In the business of using a 3D printer, many companies have been challenging. However, late runner 3D printer rather than such selection runner dive after the technology has been developed significantly seems may be more advantageous. Robot (or automated machine) has to quickly replace the manual labor of human beings. Affordable labor costs developing countries had a comparative advantage in (the labor force), do you need to grow and how the future?

# Becomes complicated is increasingly the world, not only a simple task, The more so that one of the huge system to handle all of the most of the work, people I believe will get to feel more sense of alienation . The sensuous things in order to get out from fatigue for complex, I think that it will be more concentrated, but the lease particles Mokuban and topics feed African TV broadcasting has gained great popularity, in such a context You can be provided in happened, therefore, it seems to be the future outlook of the entertainment industry is bright in conjunction with the IT industry.

#SNS And one of the broadcast, gave us able to float the common individuals as provider of information. Individuals who do not Tsukuridase the content is the future, I tried to the idea if there is a possibility pressed in the competitiveness.

# Many of the sales of mobile game I will to come out from the minors from adults. Office workers, about several tens of thousand yen in the game is because easily consume seems to be more of the released game for adults now.

More information than # is flooding, the ability to examine the really necessary information to me has become important. Curation is a good service that can be willing to substitute for this capability.

# Job market becomes unstable, nothing more is not guaranteed, but rather anxiety, than provided in the future, it seems even stronger movement that current Fun. So, you can plan a unique travel products, for one-time items to be planning a meaningful event and then try to guess whether would not also increase demand. In total consumption as Engel index is high, the investment seems to be more to enjoy than the current.

Edit By Trend readers

※This article appears in the 4th edition of TREND READERS magazine

Hobby life of eating out culture

Hobby life of eating out culture

I sometimes ask parents the mood for their college life. Basic content, such as playing with friends to study, it does not change with recent college life. However, there are some different points. Rice wine to pork should meet each other at the time of the friend to generations of parents to shochu or shrinkage, is that otherwise especially food has not changed. On the other hand, when we walked around the distance of today, you'll be able to feel that is full for the first time to see food. Me even college students, every time you eat out, nail ate food too often in spite of eating a new menu.

So, I result of Think carefully, and concluded that it can be defined with this "hobby life of eating out culture". Or hobby life of and eating out of eating out culture is simply to enter the ship, but is not limited to eat delicious things, it means that it is entertainment elements. For example, if recently the college students to determine the menu and try to eating out Tsu outside meetings, usually is not menu you eat if you can, and equally this menu that you do not eat. If you simply top priority to the most delicious, such a thing would not happen. delicious every time you meet when the most delicious thing is of the highest priority that is likely to fit to choose the already proven menu. Hobby life of eating out culture, is that it also satisfies the desire of interest by eating the new menu.

The cause of such a phenomenon, and there are several.

First of all, now better living environment than before. Previously, the absolute specific gravity less than now because it is very restaurant industry to live to eat, most of the people that eating out was a company employee. College students did not account for a large specific gravity. The largest proportion of demand of today the food service industry is 2,30 generations. In particular, since 20's interest desire is greater than the other age groups, an increase of 20 Daigaishoku demand has contributed greatly to the hobby life of eating out culture. And quirky menu, the usual price, the general, but is more expensive than the menu, because it does not feel too much burden for this 20's, and I have been able food service industry to continue growing. The unconscious of the other side of the people, because the price is the menu even if a little more high you can also meet the fun of different colors, you'll be able to accommodate the price.

The second cause is the widespread use of SNS. If the quirky gourmet occurs, information about this will be quickly delivered via SNS. Advertising in the form that can be put out the most efficient advertising effectiveness for Gourmet, is a social marketing. Small gourmet, because it becomes a burden To a large-scale media advertising through, social marketing to these persons can be a perfect way. Not only the power bloggers, ordinary people even through the SNS to us with the advertising unconsciously. In the case of the general public, in order to be proud that he went to delicious shop, most and be raised to the SNS, which is that the issue indirectly advertising effectiveness of gourmet.

Hobby life of eating out culture has had a variety of effects on our society. In order to draw the attention of the people, the menu has gradually changed to irritation. Irritation is a good means to induce interest, but there is a drawback that there is no sustainability. Even in my case, I have received a good feeling to try a rather new menu if re-eat those who try to eat a variety of newly occurring cuisine.

So even much success menu, and ultimately you will walk the road of ups and downs. Therefore, a new menu only the rate at which a menu that popular cool born will be developed one after another. Population to benefit in such a process, in response to the suppliers and the right money to issue a franchise, is shopkeeper allowed sell their own shop. Most wear damage populations entitled gold, went to, it is employers who not find even principal gone to cool the popularity of the menu. If you practice received a franchise please Hashigiru by grasp well.

Edit By HSH

※This article appears in the 4th edition of TREND READERS magazine

Involuntarily you have to follow the action in the TV?

Involuntarily you have to follow the action in the TV?

Maybe then, can see such words, why do not the enemy heard? TV's idiot box.

I have heard. It gave me a parent or guardian when you are engrossed in the comics that come out in the TV days of elementary school. It probably was intended to study to see quit TV. Why fool box and people the TV will the story? You do not need to think to see the TV, just consider or not because is to be seen as only look. The origin of modern humans is to say it's Homo sapiens, when you see defined as a person who believes that if we interpret this, finally care and fallen nothing to fool box likened that you will see the TV is not considered it can also be seen to have representation.

It announced the ranking of national leisure activity of Culture, Sports and Tourism in 2014, but the first place was the TV viewing. The more closest, easy-to-use TV viewing. Also it makes us of the Terureya it is not possible to release relationship in life now.

However, it is becoming the trend of this Mokuban changes. Is not a simple restaurant of introduction, to experience type Mokuban to eat leftover directly. Even looking at the terrestrial, it is a program to eat leftover food around the world, even looking at the cable broadcast. And the Churuchuru Han time after work, or to take a rest in the laid-back home on the weekend see the TV, "there? Ne a real simple cuisine. Do you see I also doing time?" For the first time the idea that, to go to mart material Buy and while checking the recipe through the blog of the Internet, it will be taken to try to actually experience.

However, there is a very interesting phenomenon. It is that you have along the behavior in the TV in one who does not know us as well. The most typical of is the Mokuban of has increased recently. TV program to introduce gourmet from very ancient times, Handzugeshiku had always for each broadcast station. So you're able How? Viewers, began going to find a gourmet hidden around the country reversal through the search.

Well. Then, will the companies showed what movement? Mokuban is seen appearing in the action to stimulate the consumption desire of immediately audience, companies began to put indirect advertising in Mokuban. Have you heard the PPL? While the scale of the video as one of the marketing strategy industry is sophisticated is large in size, such as movies and TV shows, it refers to be propelled to appear a specific product of its own.

It is a combination that fits really well. Broadcasting station, if you are able to increase the indirect advertising fees add another revenue that through the Mokuban, indirect advertisers to obtain the expected effect with an increase in sales and led to consumption naturally through the Mokuban Because I can. Cooking look at the human TV can not, new Assuming you start cooking, try the same as for the idea that must follow a product that came out in the TV, stood naturally is considered to be displayed That's right. Typical companies it one thought that well use it. Although exactly is the CJ Group, broadcasting - eating and drinking - but to the distribution business, it is the part that companies seems to have stood well the true strategy.

It was a TV to watch without thinking every day, to seek out whether the trend of recent attempts to put put the idea prevalent TV program is what, one step further if they are economically applied how through this How, we were able to see lightly. Also to to see the idea that there may be no TV is no longer fool box now if you put the idea of ​​thinking from that to watch the sound ..TV.

Edit By KCS

※This article appears in the 4th edition of TREND READERS magazine

The advent of true prosumer

The advent of true prosumer

You will have heard the word everyone prosumer. This word, Elvin Toffler is, is a term that combines the consumer is the producer and the consumer is a producer be those that have been created in is his book "third wave". In other words, it means the consumer to participate in the production and prosumer. In the past, without the Lord small species mass production, consumer was the role that passively accept the goods. However, high-mix low-volume production system supply exceeds the demand is connected to the main, consumers you can now be an active consumption. Then, becomes the feed lot the demand, be accurately grasp the consumer demand have become an important element of competitiveness. Consumers now can reflect their views on the development and production of goods and services.

Prosumer, it may be displayed in various forms. Cheheomdan of new products and services, or bloggers to share the information of the product, the evaluation of the new menu in the restaurant, and customers who will say a point that can be improved. Recently, I or recruiting the marketing section of a company. Thus prosumer is not simply arose wants consumer, you can give help to the competitiveness of companies. The most difficult point of the product development department, allowing properly reflect the needs of the consumer will be difficult. However, by the prosumer, to achieve this was easier.

When the term prosumer is created, as can be seen in the above example, this is restricted to the last indirect involvement. However, by the flood of development and the tertiary industry of information and communication technology, is now available prosumer of true meaning. The prosumer in the true sense, not only consumers simply to assert their views on producers, themselves will mean that the immediate producers.

As a typical example, everyone knows, there is YouTube. Almost all of the content of YouTube, we will create is just consumers. As you can see from the name of the YouTube, is exactly what a "Yes" tube. As another example, there are apps that all of the parking lot. It is an application that informs the position or the like and the price of parking. Information provided here also, consumers offer voluntarily. As shown in this example, all of the parking lot of my YouTube, it only provides only a mere platform, true producers,'s a very consumer.

Spreading force of the arrival of the true prosumer has indeed Monosugo. Influence, if jumping the provider, you can exert a greater force than the existing powerful system. As an example, you can include a social marketing. Even while it sold at not even price to Samsung of half a mobile phone to issue almost the same performance with Samsung to push Xiao, a Chinese mobile phone manufacturers, and boasts a tremendous profit. One of the factors that make this possible, is that it does not almost use the small rice marketing expenses. Samsung Electronics has used the marketing cost 150 billion won (won basis) during the same period to push Xiao for already 15 trillion won a year marketing expenses for 2013.

Usually, the smart phone maker will use a lot of money to various media advertising to, including the TV, people of instead of pressing Xiao has been concentrated on marketing in the comments and late to leave social media and the Internet forum. This is exactly what social marketing. And by reflecting the consumer comments on the products, we were able to secure even mania layer.

We actively utilize the participation of prosumer can provide significant efficiency in business operations. Consider the general manufacturing industry. Plant a large fixed costs have to be built, cost manufacturing enough to manufacture the product will continue to occur. In the case of service industry, the occurrence of continued cost associated with the provision of not so much manufacturing service will occur. However, in the case of services to participate in prosumer such as YouTube is the main, with fixed costs only in order to make a first platform, the cost does not hardly generated from the provision of services after. Prosumer it is to provide their own. Companies that produce the greatest net profit margin today is using a system that most prosumer to participate. It is a state that is not prosumer is provided the opportunity to participate in the still many areas. It is understood that it is possible to obtain a large benefit of this pioneering.

Edit By HSH

※This article appears in the 4th edition of TREND READERS magazine

The reasons why the 10 million audience the movie comes out well

The reasons why the 10 million audience the movie comes out well

Recently topped the 10 million spectators 2-3 years movie well, and have come up a lot. You wonder why?

In the past ten million by being Tokuhitsutaisho to come media Once it comes out movie topped the audience, for a long time until the next ten million audience breakthrough movie coming out, received an interest in people. Usually, it took time for 1-2 years until the next ten million breakthrough movie comes out, when you break through the once ten million spectators, it was a long time, eating concern say profane (?) Thing can be. But recently, two to three million people of breakthrough movie every year comes out. You wonder why? Why come out well, and a lot of this as ten million audience breakthrough movie suddenly? (In addition to this era that you can see the latest movies to fully through the comfortably VOD to the TV at home without going to the theater!)

First basis. IMAX / 3D / 4DX

Take a look at recently published movie and there are many movies that can be made to maximize the interesting When I passed through the 4DX and IMAX 3D. Inter Stella was a huge success at the box office (especially the movie considering the action, yet Hollywood epic) 2013-2014 years winter kingdom, transformer, also Iron Man 3, this year's box office was Obenjosu, dash of anger 7, Mad Max: If you look at the movies like Fury of the road, IMAX 3D and 4DX tube from before the public is a reality that can not be example Myeyuru is to obtain a good coordinates on the facts approaching 90%. (In the case of Inter Stella it appeared to Duff!)

After opening, any new movie is to be replaced is released, so it is not able to see again in when the screening is completed IMAX and 4DX, once people from Advance leaving a more interesting movie if to be seen in IMAX 3D and 4DX me is increasing. For these reasons, movie specializing in IMAX 3D and 4DX has been successful in easily the box office in the review if it is fun until the contents.

Second basis. "Heightened increase in the Korean movie levels and impressive movie"

Until more than a decade ago, it was possible to watch a movie that the demonstration in order to protect the screen quota system in the news frequently. At that time, since the level of Korean movies compared to Hollywood epic fell lot (not by way of beard, it was so frankly.) Obligatorily to me to decide the number of days if necessary to screenings of Korean films in the theater was it meant that so there is no Korean film look.

But now, the level of South Korea movie, do not take the sink, even in comparison with Hollywood. Because in this way has become many interesting Korean movies, people long ago had seen once or twice a movie in one year at the cinema has become commonplace to see now three or four times. (2013 and 2014 of the year seven times room gifts, snowy train, coronary, Berlin, counsel, Nahari, pirate, Man'atodonga her like how interesting Korean film which won?!)

The third basis. Increase in - the prime layer of film

Now 40-50 in interpersonal - in the prime of life layer is seen enjoying the movie (mostly Hollywood movies and Hong Kong movie) is often better to go without people 40 to 50 generations of reach cinemas in their 20s. However, recently, such people are towards the foot in a movie theater. Medium - because the movie evoke sympathy in prime layer is coming out a lot. In the most typical movie, there is an "international market", which was successful in the box office this year. In the first place a week viewing target case, such as the international market - the prime layer in the provisions of the expected production company that made the movie - prime layer has a major contribution to the box office. In addition, Nahari, she was awarded, medium also movies like counsel - it is the evaluation of world cinema box office contribution of prime layer was large.

Fourth grounds. Increase in the audience of the revolving door

The term is often used in the audience of the revolving door and the music industry, it refers to the people to see more than once a work by casting actors. Fortress is a fundamental of 10 to 20 times, (in recent years, called Pyohyonhamu a geek or nerd) who are seen more than up to 100 times in the case of Jangimuru though some, such audience has also appeared in a movie theater . Series product that formed the mania layer (Ex- Obenjosu, etc.) as well, Nahari and counsel to more and more people are looking at interesting many times when you meet in your subjective / preference as, also contribute to the natural box office are doing.

Since the above-mentioned four a variety of reasons other than of has me adding a pleasure to see the movie, boldly and will continue to increase to ten million audience breakthrough movie in the future? ! View prediction.

Edit By PKB

※This article appears in the 4th edition of TREND READERS magazine