The advent of true prosumer

The advent of true prosumer

You will have heard the word everyone prosumer. This word, Elvin Toffler is, is a term that combines the consumer is the producer and the consumer is a producer be those that have been created in is his book "third wave". In other words, it means the consumer to participate in the production and prosumer. In the past, without the Lord small species mass production, consumer was the role that passively accept the goods. However, high-mix low-volume production system supply exceeds the demand is connected to the main, consumers you can now be an active consumption. Then, becomes the feed lot the demand, be accurately grasp the consumer demand have become an important element of competitiveness. Consumers now can reflect their views on the development and production of goods and services.

Prosumer, it may be displayed in various forms. Cheheomdan of new products and services, or bloggers to share the information of the product, the evaluation of the new menu in the restaurant, and customers who will say a point that can be improved. Recently, I or recruiting the marketing section of a company. Thus prosumer is not simply arose wants consumer, you can give help to the competitiveness of companies. The most difficult point of the product development department, allowing properly reflect the needs of the consumer will be difficult. However, by the prosumer, to achieve this was easier.

When the term prosumer is created, as can be seen in the above example, this is restricted to the last indirect involvement. However, by the flood of development and the tertiary industry of information and communication technology, is now available prosumer of true meaning. The prosumer in the true sense, not only consumers simply to assert their views on producers, themselves will mean that the immediate producers.

As a typical example, everyone knows, there is YouTube. Almost all of the content of YouTube, we will create is just consumers. As you can see from the name of the YouTube, is exactly what a "Yes" tube. As another example, there are apps that all of the parking lot. It is an application that informs the position or the like and the price of parking. Information provided here also, consumers offer voluntarily. As shown in this example, all of the parking lot of my YouTube, it only provides only a mere platform, true producers,'s a very consumer.

Spreading force of the arrival of the true prosumer has indeed Monosugo. Influence, if jumping the provider, you can exert a greater force than the existing powerful system. As an example, you can include a social marketing. Even while it sold at not even price to Samsung of half a mobile phone to issue almost the same performance with Samsung to push Xiao, a Chinese mobile phone manufacturers, and boasts a tremendous profit. One of the factors that make this possible, is that it does not almost use the small rice marketing expenses. Samsung Electronics has used the marketing cost 150 billion won (won basis) during the same period to push Xiao for already 15 trillion won a year marketing expenses for 2013.

Usually, the smart phone maker will use a lot of money to various media advertising to, including the TV, people of instead of pressing Xiao has been concentrated on marketing in the comments and late to leave social media and the Internet forum. This is exactly what social marketing. And by reflecting the consumer comments on the products, we were able to secure even mania layer.

We actively utilize the participation of prosumer can provide significant efficiency in business operations. Consider the general manufacturing industry. Plant a large fixed costs have to be built, cost manufacturing enough to manufacture the product will continue to occur. In the case of service industry, the occurrence of continued cost associated with the provision of not so much manufacturing service will occur. However, in the case of services to participate in prosumer such as YouTube is the main, with fixed costs only in order to make a first platform, the cost does not hardly generated from the provision of services after. Prosumer it is to provide their own. Companies that produce the greatest net profit margin today is using a system that most prosumer to participate. It is a state that is not prosumer is provided the opportunity to participate in the still many areas. It is understood that it is possible to obtain a large benefit of this pioneering.

Edit By HSH

※This article appears in the 4th edition of TREND READERS magazine

Hello, I’m Here!

Hello, I’m Here!

Recently published movie "She (Her)" in OS is an operating system Samantha issues in man hero Theodor Chotoinsa is Hello, I'm Here! (Hello, I'm here!) That it is dialogue. Movie plot of "She (Her)" is as follows. "Theodore" (Joaquin Phoenix) is, to write a letter of other people instead in the ghost-writing writer, it is the estranged wife (Rooney Mara). I have a job to tell the hearts of others, but the bottom line of their own I send too lonely emptiness life. One day, thinking themselves, I feel, I ruled is an operating system of artificial intelligence "Samantha" (Scarlett Johansson). Listen to your own words, for "Samantha" who understands, began to regain a little by little happiness "Theodore" is the contents made to feel more and more love to her.

It may prove to be words, there are times when there is no word, but the movie, and the 86th Academy Awards and won the screenplay award at the 71st Golden Globe Awards ceremony, artistic aspects were also highlighted. Although the contents of the movie rating is divided likes and dislikes, I saw approach of this film from the other point of view. Really our voice recognition technology, it's about how far came for. I did not hide his surprise to see the first scene of this movie. It is automatically because the mail was written on a computer that hero Theodor has murmured in soliloquy to the phone. The characters using the voice recognition was entered immediately.

In this way, in the movie, you can contact that we are machine conversation by using the easy voice recognition technology. Come out to Iron Man "Jarvis", I like to come out from Batman "Beto~uka". However, do you think still a thing can happen only in the movies?

<image=https://letscc.net/detail.php?idx=582372&k=VOICE>

A few years ago, when the voice recognition technology of smartphone was first introduced, it was curious to voice recognition function, you should experience told by neat character close mouth. "Before! Of!", "No! Even!" "Eyes! Certain! Chapter!". When the genuine mobile phone it takes would have laughed it's strange, but I thought it was a case does not recognize what you want So thus function that began to have been forgotten and so any use.

But artificial intelligence technology that can be a conversation with the simple function of executing up to recently developed smartphone yen now is built. In addition, even if said earlier as clearly, we have come to recognize a certain amount of colloquial. And it has been gradually developing. Samsung "S Voice", "Q voice" of LG Electronics, "Siri" Apple, launch the intelligent voice recognition service, it has to apply to electronic equipment and other smartphones. This software, in answer to questions, and recommended, to perform the operations. Because when the question may emit a nice answer of heart, it had become a hot topic online.

The main role of artificial intelligence, there is no greater capabilities, it might be willing to play with people. The more artificial intelligence one person households increase is going to be necessities, most necessary technology to human beings to pursue the convenience appears to be immediately there is a voice recognition technology.

Once again, press the artificial intelligence voice recognition button of the smartphone, please try to talk to as "love"? Interesting answer seems to me laugh everyone. However, please do not stand people often! Viewed in strange person.

Edit By KCS

※ This article appears in the 2nd edition of TREND READER magazine 

-Original article

http://trendreaders.tistory.com/17

Our home Internet of things has changed, smart home!

Our home Internet of things has changed, smart home!

Last May, the future creation science unit, announced the Internet basic plan of things, in 2020, represented an ambitious aspirations that to expand the Internet market of things to 30 trillion won. In addition to the active support of such a government, the Internet of things, is a new alter revolutionary technology paradigm of ICT in the near future, in this new paradigm, or more imagination even in our lives it is scheduled to change to.

Internet of things, not one day suddenly appeared concept. Already M2M from ancient times (machine to machine), things communication, things promote communication, etc., because it has been called by various names, its name, smart devices that are applied Internet technology of things just not familiar to us , everyone is one that was seen once.

In conjunction with the Internet technology of things, the business of major companies at home and abroad is listed in the topic is just smart home business. Smart Home is a concept to be extended by connecting a large number of electronic products in the house, refrigerator, washing machine, TV, oven, binds to one a variety of equipment such as vacuum cleaner. The home in the evening, or placed by the hot rice to match the return home time cooker smartphone, washing machine and it can be made so as to terminate the laundry to fit the time. In Samsung for smart home business issues a technology of the "Samsung Smart Home",, LG will introduce the "Homucheto" service to Internet of Things representative service business. In addition, Apple also announced a home kit "of Internet technology" of things in the world of developers conference, which was held in the United States on June 2, was declared a foray into the smart home market.

In the case of smart home technology, it would be compatible with most big problem between devices. In the case of Samsung, among them, due to which only we have to stick the only connection between the Samsung equipment, it was not obtained a great response in the smart home market. However, in the case of the recent interest differentially LG Homucheto, as always possible connection between devices without the consumer electronics LG, providing relatively open service. Furthermore Apple, because it does not create a consumer electronics product, foray into Apple's smart home market, in conjunction with the compatibility, listening to positive assessment that have the benefits of linking the global manufacturer.

In this way smart home technology that utilizes the things the Internet is not a story of no longer the distant future. Mysterious house that had seen a movie Iron Man might come soon to our reality. How, how is irreplaceable or very expect everyday smart home technology is our future.

Edit By SHJ

※ This article appears in the 2nd edition of TREND READER magazine 

-Original article

http://trendreaders.tistory.com/12