Explosion point of a wearable device

Explosion point of a wearable device

One of the recent biggest challenge, but wearable device. Everyone knows that the era of wearable device arrives, but still say that came the era of full-fledged wearable device there is a little awkward feeling. As a typical example, the devices such as the Galaxy gear and Google Glass, we're not not succeed to have been still popular wearable device that can be in contact with the easiest daily.

After that, when a wearable device, or it can grow explosively? Here I want to make a little or no crazy story. Google translation is, nobody would have tried once. In relation to this, in the 2012 interview, Google's CEO Larry Page is, when it comes to after five years, but there is that 64 languages ​​were expected it would be possible to simultaneous interpretation to a level that experts interpretation (now But Google translation quite a speech to be able to perform up to simultaneous interpretation level. However, is just being without exposing it.) If a number of languages ​​as expected of Larry page after five years If you come to a level that can be interpreter each other?

Then, either the technique, when added to the Google glasses will what it happens? If so, across the Google of the glass, it seems to travel every corner of the world. We'll see who all the world, how things chest is hot because there is no problem to communicate to fit only Google Glass! ?

Currently, steering or some sense come. The function of wearable device can be performed by existing smart wristwatch intact, if coming levels transferred to spectacles, it is not possible to succeed absolutely.

I think that one thing to become a squib is, but Google's translation technology (simultaneous interpretation technology) that unless riding something innovative technology to wearable device. Simply the life of the battery is extended, ,, (as Google translation technology) quite innovative technology and when the wearable device is binding of another area rather than some of the function was improved than the smartphone, exactly what wearable that moment The device, will bite into in our lives beyond the smartphone.

View in the hope that it will be coming day to travel to write a Google glasses come.

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※This article appears in the 3rd edition of TREND READERS magazine

Past and future of social commerce

Past and future of social commerce

Social commerce is did not just happened, but it has grown to occupy a large percentage of our consumption. Many office workers, I will and see the social commerce in the smartphone in commuting time as almost every day. Then, the social commerce as most of the couple is also statistical data utilizing social commerce to date, already it was a big part of our lives. However, now of social commerce is a very different shape than when you first occurred, we now continue also change. In the future, you should take a just see how this social commerce is also how to transfiguration.

It can be an electronic commerce is performed through a line defining the social commerce gritty Social Network Service (SNS). Traditional format, get together a certain number or more buyers for a particular commodity, was the method to be able to buy the goods at a discount. In order to use the SNS in the process of collecting the buyer, we started called social commerce. The term actually that social commerce, which had been used it previously, social commerce in the form that we know well, a company called Groupon has started in the United States in Chicago in 2008. Distinct advantage of being able to buy goods at a lower value than usually, was noticed in a large attraction to fast consumers utilizing social media.

How can such a form is carried out, it was the first to small profits and quick returns. The advantage of being able to make profit if a large discount is applied be sufficient buyers occurred has approached attractive to merchants. However, another advantage of the Over time social commerce began to be highlighted. It was immediately public relations effect. Just pay a fee to the social commerce suppliers, consumers They will advertise voluntarily goods through the SNS, we were able to promote without any special marketing expenses shop.

However, it will look very different from when I first caused the current figure of social commerce. Some companies are huge, big advertising medium was in its own right. At the same time, it was no longer able to form a demand also sufficient purchase without the publicity of their own buyer commodity. Looking at the statistics, most social commerce users, rather than learned items via SNS others, indicates that it is confirmed by visiting the website of the social commerce directly. For this reason, I came to the South Korean social commerce companies was also a great deal of publicity and competition will increase the subscriber.

Recently seller to take advantage of social commerce is not a little small profits and quick returns of the strategy, was a public relations effect the goal. Therefore, the restriction that applies the discount rate to take place a certain amount of purchasing has been very browsing. And the existing main products of social commerce, changes to gradually industrial products was the service products, such as restaurant and performances of regional, social commerce has changed as the open market. Some of the products, there is also quite there is no discount. It's just written a "special price". However, the product, if you look at other websites, the price is the same. Thus, it was no longer substantially different place with the open market at least in industrial products items.

Changes in social commerce, social commerce companies brought to giant, may have been the result of comes reluctantly. Importantly, social commerce is still is changing and how whether change is that can have a significant impact on our consumption patterns. So, we need to look carefully continue to change in the social commerce

Edit By HSH

※This article appears in the 3rd edition of TREND READERS magazine

Mobile Gift Certificates

Mobile Gift Certificates

It is not an exaggeration to say that the smartphone the dominion of many markets they've face down clothes. Much with the advent of smart phones, a lot of the market has changed. A number of toxic gift certificate market in the market, is changing at a faster rate along with the happened Kakaotalk with the spread of smartphones.

[Mobile gift certificate in the paper]

Gift Certificate market was the explosive growth in the past few years. 2009 160 billion won out of the gift certificate sales has changed in just five years to 100 billion won worth in years. How I will was able to these growth?

Try some of the guess around here. Or it will give Why excellent companies in gift certificates market? Whether the gift certificate paper has become a piece of paper indebted to the advent of mobile gift certificate? Consumption trend of the society using gift tickets, wonder whether it has changed during that do not know us as well? Or I wonder if regulation was Joe the Ikinone gift certificates market has been solved?

[Advantage of gift certificates issued]

What if there is merit When you issue a gift certificate?
The consumer has a discount, companies, to issue a gift certificate trying to shorten the rotation period of the marketing effect and money. Jaws Tteokbokki Examples include utilizing a mobile gift certificates, offline monthly average revenue that has achieved the amount of 7.5 times.

[Mobile vs paper gift certificates]

Geometrically grown biggest contribution of mobile gift certificate is the emergence of related application with the advent of smart phones. Mobile gift certificate that the growth with smart phone penetration is assumed to hold along the sales of gift certificates of paper that has been extensively published in a department store. Paper voucher thought we wither with the advent of mobile gift certificates, is showing surprising stable growth. A tendency that difference of mobile gift certificates and paper gift certificates sales are increasingly less is increasing day by day also sales of gift certificates of paper.

[Change and tickets mobile gift of trend]

Mobile gift certificate is developed in overly-independent form to the department store gift certificates and cultural gift certificate that is different from the gift certificates of existing paper. Growth factors of mobile gift certificate, not only the platform due to the spread of smartphones, there is also a change in the consumption trends of society. Actually if you look at the thing from the commodity ticket department store, which has accounted for more than 50 percent of the vouchers issued payment number of coffee shop and leisure goods that did not exist has increased, and to changes in consumption trends and people's life pattern it is possible to confirm that the mobile gift certificate penetration is more is more activated.

[Change and tickets mobile gift of regulation]

Mifangupu provisions are not reasonable as a problem of mobile gift certificates that currently exist, complex refund procedures, gift certificates not in combination with the discount, and there is a legal validity period and the other its own validity period. In fact if the first acquirer is it does not me a refund on the grounds that it is unknown whether it is who is the general, gift certificates discount season, that overlap gives questioned the need for a useless gift certificates is permitted, and will vary depending on the type of gift certificates, that gift certificate is a general legal validity period had established 30-day period less than 90 days "selfish" is also present.

[Conclusion]

Quick With the smart phone penetration, recently a lot of change is happening. Gift certificates market, led by mobile finance is also changing rapidly. Consumption trends, regulations, and is that the gift certificate market to more prosperity to a change in the mobile industry. However, it seems also need to change gaze and full regulatory establishment of consumption trends continue, there is that a complete and secure mobile gift voucher market is established.

Edit By CYS

※This article appears in the 3rd edition of TREND READERS magazine

Sunglasses - to function from Fashion

Sunglasses - to function from Fashion

People who are looking for a fortress sunglasses has increased. Disappear entertainer bottles and naval Daedong gaze was Ushiroyubi by the roadside, it came a time when you write the other world and his wife sunglasses. Airport Fashion, drama, the number of buyers who prefer the fashion of celebrities in awareness rising, such as entertainment program, and was also initiated popularization of sunglasses together. As an example, mirror sunglasses your Jeon Ji Hyun, who came from the star was wearing despite the high price of ¥ 500,000, sold like hotcakes, proved the interest of sunglasses and fashion people.

Also, sunglasses function as buyers layer that you want to sunglasses becomes thick, shape, color, type are more diverse. Currently, the retro (retro) hot air, and that people are looking for enjoying the mirror sunglasses. Do not absorb light like the existing sunglasses, because of the property of reflecting light like a mirror, but had mirror sunglasses has been a sport, current always fashion people who for a property of reflecting the and that has emerged as a necessary item.

In this way, sunglasses is a fashion trend of the icon as the only fashion function, did not approach the people. The warm spring, children bar under the influence of fine dust, sunglasses, and lutein and attention is concentrated together, not just fashion, it has played a function of eye protection.

Sunglasses that come to the function of eye protection is depending on how you write, use-by date may be different. Management method for sending long sunglasses are diverse. To prevent Geese and wiping sunglasses lenses on the first water flowing, for removing fine dust and grease, and washed sunglasses lens portion ahead by creating a bubble in the kitchen detergent about twice a week After, how polish with a cloth or cleaner, and if you use a column deterioration simple sunglasses lens, there is a thing you have not saved to the car interior.

People on vacation preparation items to avoid the hot and humid weather now have put beachwear and sunglasses. This summer dry rainy season continues and dehumidifier, selling rate of rain boots on the one hand greatly reduced, water park use tickets and beach wear is that popular. Along with beach wear in the summer, in the spring there is a need to focus and impact of fine dust, wings arouses Hindo~uto sell change and the history of sunglasses for the purpose of preventing the ultraviolet rays in the winter is reflected.

Edit By CYS

※This article appears in the 2nd edition of TREND READERS magazine

The peep other people cart

The peep other people cart

Maybe death, do you if you look How can I look at shopping in a supermarket, or a cart of other people made to look more carefully, whether from the Internet shopping-best list you do not know the first report what the buy? For such people, I want to introduce get together the most popular had product recently. Or other people to buy any product besides me, the reason is what a, that among the most popular of is what it is, by analyzing social commerce market, offline stores, online, common Let's introduce the popular products.

No rumor popular high altitude march

① the field of cosmetics - Face vibration Cleanser
Vibration cleanser to complement the feeling that was missing by hand washing, they accounted for 1 ranking in the field of online cosmetics that it is thanks to the rumor of mouth is a product that can wipe clean up pores! As a result of possibly to heart in the goods to examine the flat, happy reaction was the majority.

② the field of clothing - Goose Down
Going to live only in the summer of product in summer NO!
Career smart consumer is equipped with the coming season at a low price through the reverse season purchase. For this reason, department stores and clothing manufacturers are in progress the station season product event fighting ahead, your reaction will also with the hot.

③ life field - Firecracker
Firecrackers was looking at online shopping mall living areas best I was surprised to see that came up. And celebrated the holiday season, the sea, the valley, you can see the trends that stability is live at low cost in advance certified product than buying a disposable firecrackers pension.

④ life field - fragrances
Most of the department store best field, cosmetics and there is clothing, there was a fragrance that was magnificently accounted for under one roof in the. Also It is beautiful and unique shape. This fragrance is a notebook computer or desk, kitchen, fragrances to put walking in here and there'd like to make, such as the passenger compartment. In a variety of aromas and beautiful design, it caught the consumer mind.

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※This article appears in the 2nd edition of TREND READERS magazine

From Rock Festival to unique summer festival

From Rock Festival to unique summer festival

Did you plan this summer vacation?

The holiday season was approaching definitely this year! Did you plan in advance? It's come to mind first and foremost Speaking of seasonal planning of vacation is the "vacation". Blazing it would be words that throbbing to be made say, such as the sun and the cold sea beautiful swimsuit. But on the other hand gourd price of the holiday season of no end to the rear with a large number of the crowd, no less if you use impression comfortably starting holiday in such reservation war. To reflect these phenomena, vacation to enjoy in the city center, a variety of festivals have been in the limelight, but Daegu Ji wound festival from rapidly increasing the Rock Festival, various city center to proceed with local governments and large companies until the festival! Everyone you been able to enjoy ready?

Since when did you become a culture Rock Festival?

Incheon penta port rock festival said that the beginning of the rock festival is I am continuing to fame and popularity as welcome this year 9 th. Local production for world rock festival called three rock festival, including this, there is Anshan Valley Rock Festival. Unfortunately influence of Years issue this year, only Incheon penta port rock festival in three rock festival will be held, but I'm a variety of Rock Festival to other are waiting!

Although it is the modern card City brake and Super Sonic 2014 its typical example undergoing herself expectations this year the strongest line-up, each of the Rock Festival, minimize the performer that overlap, set the unique theme Te, and it has given the joy to see to choose for consumers, the mania that read extensively all of the Rock Festival has increased.

Summer festival! Own young people? NO!

Often'm easy to think it's own young people a summer festival, various festivals of the trend recently has been done around the family unit. Boryeong Mud Festival, which is a typical festival, is not inferior to young people, the But visitors of the family unit is much larger, the burden of exposure is small and the parents and children for a variety of programs and vehicle and heart a it was caught.

In addition, it has increased the audience to come hold the hands of the parents in the previous music festival. To reflect these trends, Super Sonic 2014 lineup constitute a stage and a joint stage of Nova Adam Lambert masters Queen of Pop, has a rock festival to match the all generations motto.

There are also extensive free festival!

These festival prices are recommended per minute Park concert fair side burden. Seongnam is a free music festival that takes place on Saturday at two-week intervals per minute Central Park was sponsored by the city, but the concern that I think we do not have much lineup because free of the No! From the hot Sister to Yoon Do Hyun Band, where are you also make up the lineup that does not missing out. In addition, the festival is a friend and picnic top perfect family between lovers to have lunch, which is performed by a green park.

Or "summer festival of culture 'who laugh?

And I saw describes the changes in before summer vacation trend. Really Such changes will now be carried out on what consumer behavior? Demand for tents and Kagemaku has increased basically. In the case of Rock Festival, since it is progression 2 to 3, it requires the purchase of a tent rental and tent. In addition, a unique fashion indispensable to Rock Festival. Basically, a variety of bracelets and watches, sandals, accessory that represents the personality, such as hair bands have been epidemic sunglasses.

Croix Chini bracelet

In particular, bracelets can be coordinated so as not to burden young and old, it is an item that is loved by the summer. It is well-wishes Italian Croix Hee bracelet called the bracelet is not less that 24 000 won price, but including the department store, I sell like hot cakes as to cause to shop. Cheap bracelet from expensive bracelet also, is a direct bracelet also epidemic. Reflecting these trends, various blogs and fashion magazines such as "Misanga" In other words, such as recipes and material to make a bracelet of wishes directly has been introduced widely, also has increased steadily demand for this. This year's summer wear pretty bracelet one sense well, would you like to try to enjoy the various festivals?

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※This article appears in the 2nd edition of TREND READERS magazine