Please wake the five senses (five senses), it will be life rich

Please wake the five senses (five senses), it will be life rich

(Snip)
Dam Don job Pudong cell Oto-betsu shadow floating water gourd
And the smell was making rice Wash the rice water,
It came down near the chimney
It passes through the Bapuchi so village that pops warm star


When the above is "What kind of town" of Tozonfan poet. I poet you to highlight the landscape of peace warm rural village, and try to imagine your eyes closed, you may smell of rice cooked water and sparkling Jopudonse sound is felt immediately in front of the nose. Then, you can either while sniffing such "rice smell", the visible eye, what about you and greet the morning? I heart will be warm in just before thinking. I 'nostalgia and warm feelings that the mother of the morning rice "is give for it, many people believe was assumed to be shared. However, here is amazing news, we already know the fact that I live in an era where it is possible to start your day with a smell and rice Taki sound of rice?

As an example, Oscar Mayer (Oscar Mayer), a US meat processing and production manufacturers have announced the smartphone alarm app that gives off the smell of bacon. After connecting the mobile adapter that has been developed in this company to the headphone jack of the iPhone, and if the combined alarm applications in the morning wake-up time, and the sound and smell of burning bacon to the predetermined time is. It will to fall to white rice in bacon with us to the Americans?

Exactly this way has been one after another appeared IT equipment to stimulate the senses of people. In other cases, and head mound display (HMD), which provides a virtual reality video attached to QWERTY writer (Qwerkywriter) and head of made the typewriter for touch feel. This, new typewriter, was produced by the United States of social funding site Kickstarter (Kick starter). Of course, it is not just the IT equipment. Recently one is to try and road through walking Gangnam Station, you can see the figure to sell so-called Yankee Candle (Yankee candle) easily. We were able a lot of dealers.

In addition, household goods, lavender for each cosmetic brands, such as Iran Iran, incense and aromatherapy oil with a variety of fragrance, it is equipped with a diffuser. In addition to this, there is such as a sound bar that it is possible to realize a three-dimensional sound in a limited space. Then, or products that evenly stimulating this way the five senses of the human What is the reason that every day is gaining popularity? Have you thought Maybe? Citing the words of my gold British summer writer, let's get off the answer to this.

"Normally our I'm going to live by using mostly visual only.
However, the use of other sensory, completely different show world
Our feelings accordingly will also be much richer. "(Hereinafter, 2015)

Summary so to speak, human beings more you rich use of the five senses, I would be that can live another internally rich life that you contact the world did not know. In fact, in this way, able to enjoy the internally rich life, now, to us that you are living this era is a very important issue. South Korea's economic growth rate, the 1998 financial crisis later, has shown a tendency to continuously Ohahyan, and if you look in anticipation of the future, I think not converged future of the growth rate to zero.

Then, under the enemy of growth it is difficult to such a situation, do we how to live? My idea, now is just face the reality, is that it is time that must be accomplished internal growth. In other words, will the territorial internally rich life. And it can lead to boiled internally rich life to take advantage of the five senses to the full. So, now we not only visual, by pursuing a life of balance basis using the five senses, Will has entered a short walk to the inner rich life. This is not that there is no flow of very natural society. Therefore, when viewed comprehensively that all this, release of different products to stimulate the senses, it can be said to be the result of emerged spontaneously to fit the flow of society through rather than a mere fad . What products really after five years it is expected it can be used to satisfy our senses in the future.

Edit By MJ11

※This article appears in the 4th edition of TREND READERS magazine

Involuntarily you have to follow the action in the TV?

Involuntarily you have to follow the action in the TV?

Maybe then, can see such words, why do not the enemy heard? TV's idiot box.

I have heard. It gave me a parent or guardian when you are engrossed in the comics that come out in the TV days of elementary school. It probably was intended to study to see quit TV. Why fool box and people the TV will the story? You do not need to think to see the TV, just consider or not because is to be seen as only look. The origin of modern humans is to say it's Homo sapiens, when you see defined as a person who believes that if we interpret this, finally care and fallen nothing to fool box likened that you will see the TV is not considered it can also be seen to have representation.

It announced the ranking of national leisure activity of Culture, Sports and Tourism in 2014, but the first place was the TV viewing. The more closest, easy-to-use TV viewing. Also it makes us of the Terureya it is not possible to release relationship in life now.

However, it is becoming the trend of this Mokuban changes. Is not a simple restaurant of introduction, to experience type Mokuban to eat leftover directly. Even looking at the terrestrial, it is a program to eat leftover food around the world, even looking at the cable broadcast. And the Churuchuru Han time after work, or to take a rest in the laid-back home on the weekend see the TV, "there? Ne a real simple cuisine. Do you see I also doing time?" For the first time the idea that, to go to mart material Buy and while checking the recipe through the blog of the Internet, it will be taken to try to actually experience.

However, there is a very interesting phenomenon. It is that you have along the behavior in the TV in one who does not know us as well. The most typical of is the Mokuban of has increased recently. TV program to introduce gourmet from very ancient times, Handzugeshiku had always for each broadcast station. So you're able How? Viewers, began going to find a gourmet hidden around the country reversal through the search.

Well. Then, will the companies showed what movement? Mokuban is seen appearing in the action to stimulate the consumption desire of immediately audience, companies began to put indirect advertising in Mokuban. Have you heard the PPL? While the scale of the video as one of the marketing strategy industry is sophisticated is large in size, such as movies and TV shows, it refers to be propelled to appear a specific product of its own.

It is a combination that fits really well. Broadcasting station, if you are able to increase the indirect advertising fees add another revenue that through the Mokuban, indirect advertisers to obtain the expected effect with an increase in sales and led to consumption naturally through the Mokuban Because I can. Cooking look at the human TV can not, new Assuming you start cooking, try the same as for the idea that must follow a product that came out in the TV, stood naturally is considered to be displayed That's right. Typical companies it one thought that well use it. Although exactly is the CJ Group, broadcasting - eating and drinking - but to the distribution business, it is the part that companies seems to have stood well the true strategy.

It was a TV to watch without thinking every day, to seek out whether the trend of recent attempts to put put the idea prevalent TV program is what, one step further if they are economically applied how through this How, we were able to see lightly. Also to to see the idea that there may be no TV is no longer fool box now if you put the idea of ​​thinking from that to watch the sound ..TV.

Edit By KCS

※This article appears in the 4th edition of TREND READERS magazine

The advent of true prosumer

The advent of true prosumer

You will have heard the word everyone prosumer. This word, Elvin Toffler is, is a term that combines the consumer is the producer and the consumer is a producer be those that have been created in is his book "third wave". In other words, it means the consumer to participate in the production and prosumer. In the past, without the Lord small species mass production, consumer was the role that passively accept the goods. However, high-mix low-volume production system supply exceeds the demand is connected to the main, consumers you can now be an active consumption. Then, becomes the feed lot the demand, be accurately grasp the consumer demand have become an important element of competitiveness. Consumers now can reflect their views on the development and production of goods and services.

Prosumer, it may be displayed in various forms. Cheheomdan of new products and services, or bloggers to share the information of the product, the evaluation of the new menu in the restaurant, and customers who will say a point that can be improved. Recently, I or recruiting the marketing section of a company. Thus prosumer is not simply arose wants consumer, you can give help to the competitiveness of companies. The most difficult point of the product development department, allowing properly reflect the needs of the consumer will be difficult. However, by the prosumer, to achieve this was easier.

When the term prosumer is created, as can be seen in the above example, this is restricted to the last indirect involvement. However, by the flood of development and the tertiary industry of information and communication technology, is now available prosumer of true meaning. The prosumer in the true sense, not only consumers simply to assert their views on producers, themselves will mean that the immediate producers.

As a typical example, everyone knows, there is YouTube. Almost all of the content of YouTube, we will create is just consumers. As you can see from the name of the YouTube, is exactly what a "Yes" tube. As another example, there are apps that all of the parking lot. It is an application that informs the position or the like and the price of parking. Information provided here also, consumers offer voluntarily. As shown in this example, all of the parking lot of my YouTube, it only provides only a mere platform, true producers,'s a very consumer.

Spreading force of the arrival of the true prosumer has indeed Monosugo. Influence, if jumping the provider, you can exert a greater force than the existing powerful system. As an example, you can include a social marketing. Even while it sold at not even price to Samsung of half a mobile phone to issue almost the same performance with Samsung to push Xiao, a Chinese mobile phone manufacturers, and boasts a tremendous profit. One of the factors that make this possible, is that it does not almost use the small rice marketing expenses. Samsung Electronics has used the marketing cost 150 billion won (won basis) during the same period to push Xiao for already 15 trillion won a year marketing expenses for 2013.

Usually, the smart phone maker will use a lot of money to various media advertising to, including the TV, people of instead of pressing Xiao has been concentrated on marketing in the comments and late to leave social media and the Internet forum. This is exactly what social marketing. And by reflecting the consumer comments on the products, we were able to secure even mania layer.

We actively utilize the participation of prosumer can provide significant efficiency in business operations. Consider the general manufacturing industry. Plant a large fixed costs have to be built, cost manufacturing enough to manufacture the product will continue to occur. In the case of service industry, the occurrence of continued cost associated with the provision of not so much manufacturing service will occur. However, in the case of services to participate in prosumer such as YouTube is the main, with fixed costs only in order to make a first platform, the cost does not hardly generated from the provision of services after. Prosumer it is to provide their own. Companies that produce the greatest net profit margin today is using a system that most prosumer to participate. It is a state that is not prosumer is provided the opportunity to participate in the still many areas. It is understood that it is possible to obtain a large benefit of this pioneering.

Edit By HSH

※This article appears in the 4th edition of TREND READERS magazine

Search & Touch!

Search & Touch!

40% of consumers will want to buy the after confirming the product information online. In this way, the construction of the Omni channel is broken boundaries of online and offline consumers, has become a major challenge for all companies. In order to capture the web pull Min jog, companies have a lot of investment to make an offline store as a place of experience. Consumers to experience directly, it is because the consumption of offline store of bottom-up.

Comprehensive lifestyle shops such as IKEA actual living space "Home furnishing store" to decorate, it also changes the tempo in the Home-Furnishing type in a variety of furniture and distribution industry. "Experience" service of the beauty industry also has gained a HOT reaction. Chanel, and experts of the perfume in the "year of Pekuchibuba" 1: offers one of aromatic consulting services. Nail editing shop of Cheongdam "Yunisutera" is, offers that can be quickly experience the whole world of nail trend is listed in concept to the dog nail services. The popularity of off-line department, which was carried out late is it is thought to be a HOT again using the keyword "experience".

fashion? No, life style!

Can consume fashion, simply era that was meaning the purchase of clothing and miscellaneous goods will have dark. Editing shop owns various brands and collections to match the needs of customers are more diverse and fragmented has recently gained great popularity. LAUM of LF (formerly LG Electronics Fashion), the popular editing shop, such as around the corner is Masu increasingly rapidly. Direction of the brand sense and editing shop accessories of demand has been operating in the center of the high female customers also now now variety.

Such background, because the visual editing shop itself gives, is experiential fun large. Recent fashion consumers to experience the culture than to visit the store for the purchase of a simple product, and the shopping in order to build a lifestyle of their own. Here recently editing shop has attracted great popularity is equipped with a differentiation that lifestyle experience and sales.

LF has opened a travel professional editing shop that the aim Raum Voyage 20 to 30 generations of travel consumers to increase. In addition, major outdoor brand K2 is to install the rock climbing in the store, if you want to provide a service that can be direct experience of the shop, of K2 by recruiting experts of rock climbing called "Osamudoa" We support the various devices.

Edit By BSJ

※This article appears in the 4th edition of TREND READERS magazine

Communication in the SNS is evolving

Communication in the is evolving

We will share the moment of emotion

Spring went away, I feel particularly hot like summer this year. Half of the exact year has passed. And Why not try to pass the greeting with a feeling of gratitude to the people around me this year is back on the right about now gone half a year? Well, in any way, and Jonhashiru Is a greeting to them. Well, but I think almost to use the cacao talk. Also it seems to have those who are purchased some nice pictograms of cute mind that came out a new on this occasion. Actually comprehensive daily newspaper, according to the Chosun Ilbo, in recent years, if you want to place the Best regards and New Year's greeting after ∙ the end of the year and holidays before the pictogram but it was increasingly, and an attempt to overtake the biggest reason, a matter of course while, and probably because interesting while simple.

In addition to this pictogram also will have the advantage of being able to convey the fine feelings delivery is not possible with the characters. In other words, we not only the intention transmission with the letter on SNS, you'll be came up to the stage to share the emotion in the picture. Here I pictogram, so evolution why the number of times of use of the images has been the proliferation of character communication, I saw the stage of emotion sharing. If the view, which is also the natural flow in terms of human communication. We are, it'll be real communicate uses so many non-verbal.

For reference, the US sociologist Albert camera Albion (Albert Mehrabian) was said to account for 93% of the non-language meaning transmission, such as hand gestures ∙ gesture ∙ eyes with in the communication between the people. In other words, you virtual image began to be transmitted before more accurate and rich in the Orine doctor on behalf of the gesture ∙ gesture of reality. Step Consequently, human being adapted to eject a communication desire medium it had been pressed tightly to the development of SNS to fully is now, which can be passed to the emotions and beyond the words and sentences in the appearance of various images It has reached.

To prove this fact, photo sharing SNS Instagram of was floating in the new strong man of the SNS, in order to respond to this, the portal site neighbors the launch of Korea type Instagram Paula (PHOLAR), and aggressive It has been marketing implementation. Let's look at a little distant neighbors. US and in the UK, is likely SNS to communicate the image is already popular. The names of these SNS'll immediately (Yo) and aunt Lee (Emoj.li). Usage is simple. User requirements must interact using only pictograms as "Yo" Aunt Lee users in addition to this is not only Nara unless conversation only pictograms, must be the pictogram from the registration ID. Aunt Lee was also causing a topic reserved the 70,000 people from the previous release is ID.

Humans are basically social animals. I'll man is not social property as a result of natural selection had been culled. Human beings with a social nature is human is the best result that adapt naturally. Therefore, human beings can not live alone. Always share in communication with others, we are caught in the desire to want to make a relationship. This perspective the communication based SNS from there is momentum in the future, communications on SNS will expected to go evolving in the direction in which it is possible to share better their thoughts and feelings with others . In the near future, it might be tactile and olfactory, the SNS that taste can be us as it is transmitted to the other party to appear. So, sharing stages of the sense of a shared stage of its time emotion, that is, you become me, I have a stage of communication on the SNS at the stage of oneself and others integral are your (oneself and others Ichi體) It will be able to see and those evolved.

Edit By MJ11

※This article appears in the 4th edition of TREND READERS magazine

The reasons why the 10 million audience the movie comes out well

The reasons why the 10 million audience the movie comes out well

Recently topped the 10 million spectators 2-3 years movie well, and have come up a lot. You wonder why?

In the past ten million by being Tokuhitsutaisho to come media Once it comes out movie topped the audience, for a long time until the next ten million audience breakthrough movie coming out, received an interest in people. Usually, it took time for 1-2 years until the next ten million breakthrough movie comes out, when you break through the once ten million spectators, it was a long time, eating concern say profane (?) Thing can be. But recently, two to three million people of breakthrough movie every year comes out. You wonder why? Why come out well, and a lot of this as ten million audience breakthrough movie suddenly? (In addition to this era that you can see the latest movies to fully through the comfortably VOD to the TV at home without going to the theater!)

First basis. IMAX / 3D / 4DX

Take a look at recently published movie and there are many movies that can be made to maximize the interesting When I passed through the 4DX and IMAX 3D. Inter Stella was a huge success at the box office (especially the movie considering the action, yet Hollywood epic) 2013-2014 years winter kingdom, transformer, also Iron Man 3, this year's box office was Obenjosu, dash of anger 7, Mad Max: If you look at the movies like Fury of the road, IMAX 3D and 4DX tube from before the public is a reality that can not be example Myeyuru is to obtain a good coordinates on the facts approaching 90%. (In the case of Inter Stella it appeared to Duff!)

After opening, any new movie is to be replaced is released, so it is not able to see again in when the screening is completed IMAX and 4DX, once people from Advance leaving a more interesting movie if to be seen in IMAX 3D and 4DX me is increasing. For these reasons, movie specializing in IMAX 3D and 4DX has been successful in easily the box office in the review if it is fun until the contents.

Second basis. "Heightened increase in the Korean movie levels and impressive movie"

Until more than a decade ago, it was possible to watch a movie that the demonstration in order to protect the screen quota system in the news frequently. At that time, since the level of Korean movies compared to Hollywood epic fell lot (not by way of beard, it was so frankly.) Obligatorily to me to decide the number of days if necessary to screenings of Korean films in the theater was it meant that so there is no Korean film look.

But now, the level of South Korea movie, do not take the sink, even in comparison with Hollywood. Because in this way has become many interesting Korean movies, people long ago had seen once or twice a movie in one year at the cinema has become commonplace to see now three or four times. (2013 and 2014 of the year seven times room gifts, snowy train, coronary, Berlin, counsel, Nahari, pirate, Man'atodonga her like how interesting Korean film which won?!)

The third basis. Increase in - the prime layer of film

Now 40-50 in interpersonal - in the prime of life layer is seen enjoying the movie (mostly Hollywood movies and Hong Kong movie) is often better to go without people 40 to 50 generations of reach cinemas in their 20s. However, recently, such people are towards the foot in a movie theater. Medium - because the movie evoke sympathy in prime layer is coming out a lot. In the most typical movie, there is an "international market", which was successful in the box office this year. In the first place a week viewing target case, such as the international market - the prime layer in the provisions of the expected production company that made the movie - prime layer has a major contribution to the box office. In addition, Nahari, she was awarded, medium also movies like counsel - it is the evaluation of world cinema box office contribution of prime layer was large.

Fourth grounds. Increase in the audience of the revolving door

The term is often used in the audience of the revolving door and the music industry, it refers to the people to see more than once a work by casting actors. Fortress is a fundamental of 10 to 20 times, (in recent years, called Pyohyonhamu a geek or nerd) who are seen more than up to 100 times in the case of Jangimuru though some, such audience has also appeared in a movie theater . Series product that formed the mania layer (Ex- Obenjosu, etc.) as well, Nahari and counsel to more and more people are looking at interesting many times when you meet in your subjective / preference as, also contribute to the natural box office are doing.

Since the above-mentioned four a variety of reasons other than of has me adding a pleasure to see the movie, boldly and will continue to increase to ten million audience breakthrough movie in the future? ! View prediction.

Edit By PKB

※This article appears in the 4th edition of TREND READERS magazine